All 10 Formula 1 teams sign new Concorde Agreement
All 10 Formula 1 teams have signed the organisation's new Concorde Agreement, a commercial contract that outlines the terms for the manufacturers up until 2025.The agreement,...
Empire Play: The challenges with esports broadcasting in the Middle East
Broadcast and media rights for esports has become an ever-changing topic in recent years, with platforms such as Twitch and Youtube striking exclusive streaming...
West Brom partners with StreamAMG to enhance WBA TV
West Bromwich Albion has signed a partnership with live video and OTT firm StreamAMG to power the newly promoted Premier League side’s WBA TV.As...
Footstock names Chris Kamara as new brand ambassador
Former footballer and Sky Sports presenter Chris Kamara has been named as Footstock’s new brand ambassador for the 2020/21 season.As a result of the...
US Soccer signs multi-year MLS content partnership with Bleacher Report
U.S Soccer and Bleacher Report have signed a multi-year content agreement, with the deal ‘uniting’ the sports website with the governing body and MLS.As a...
London Marathon reunites with Flora in headline sponsorship agreement
The London Marathon has reunited with plant-based margarine brand Flora after signing a headline sponsorship agreement with the firm from 2020 to 2023.In celebration...
Sorare adds the J.League to its blockchain fantasy football platform
Blockchain trading card game Sorare has enhanced its portfolio by striking a deal with Japan’s J.League, with the agreement seeing all the league’s players...
Aser Ventures launches sports, fitness and music livestream platform LIVENow
Aser Ventures has officially launched its new D2C live streaming platform, LIVENow, featuring pay-per-view access to a range of events from the world of...
Cadbury develops Premier League portfolio with Arsenal partnership
Adding yet another club to its list of Premier League partners, Mondelēz International has struck an agreement with Arsenal FC, making Cadbury the official...
Southampton readies new front-of-shirt sponsor following LD Sports cancellation
Southampton Football Club’s front-of-short sponsor LD Sports has reportedly decided to cancel its three year deal with the side after just one season, according...