Leicester Tigers finds new main partner in Topps Tiles
Premiership Rugby side Leicester Tigers has signed an agreement with Topps Tiles that will see the firm replace Holland and Barrett as the side’s...
LA Galaxy and LA Kings secure MKF partnership following AEG deal
Sports and live entertainment company AEG has signed a ‘strategic new marketing partnership’ with Monkey Knife Fight (MKF) that will see the fantasy sports...
PM reveals blueprint for bringing fans back to stadiums
The UK is set to welcome back fans to stadiums as soon as October, according to Prime Minister Boris Johnson.During his press briefing at...
Marseille ‘pioneers’ fan engagement with Twitch broadcast initiative
Olympique Marseille has boosted its fan engagement opportunities by announcing that its upcoming friendlies against FC Pinzgau and SV Heimstetten will be streamed live...
Roma looks to ‘explore new opportunities’ following Nike termination
AS Roma has announced that it has prematurely terminated its decade-long commercial partnership with Nike four years early as the club looks to ‘explore...
PFL secures long-term Acronis partnership
MMA organisation the Professional Fighters League (PFL) has struck a ‘long-term marketing and technology partnership’ with software company Acronis in order to strengthen the...
Betsson looks to Spanish market growth with UD Ibiza
Sports betting operator Betsson has been announced as the new sponsor of the Spanish club of Second Division B Unión Deportiva Ibiza.The club has...
Real Madrid boosts sponsorship portfolio with banking sector collaboration
Real Madrid C. F. has inked a new partnership with Liberbank for the firm to become the official bank of the club from next...
Dafabet furthers cricket sponsorships with two new deals
Dafabet has enhanced its sponsorship portfolio via new partnerships with both Durham Cricket and Sussex Cricket as their new kit sponsor.Furthering its sponsorship portfolio,...
Inter Milan elevates social engagement with Twitter partnership
Serie A side Inter Milan has strengthened its social footprint announcing a new partnership with Twitter.The partnership will see the club host and monetise...