Sevilla secures multi-year partnership with Valvoline
Sevilla has signed a multi-year partnership with lubricant firm Valvoline which sees the brand’s logo appear on the La Liga side’s shirt when Spanish football resumes on...
Hungary Grand Prix agrees one-year F1 extension
Organisers of F1’s Hungary Grand Prix have agreed a one-year extension, with the race set to be featured every year until 2027.However, along with...
Sky Sports boosts Premier League experience with artificial crowd noises
Sky Sports has partnered with EA Sports’ FIFA to create a range of ‘team-specific’ crowd noises and chants which can be heard during Premier...
Whisper boosts ‘production efficiencies’ with Blackbird
Sports and live event production company Whisper has partnered with Blackbird, the cloud video editing platform developer and seller, to help drive ‘production efficiencies’...
Barcelona launches 24/7 streaming service BARÇA TV+
FC Barcelona has officially launched BARÇA TV+, the club's new 24/7 OTT subscription streaming service, with both free and paid offerings.The streaming service grants...
BSC Young Boys secures Plus500 partnership
Reigning Swiss Super League champions BSC Young Boys has signed a two-year partnership with Plus500, with the online trading company’s logo being featured on...
Interwetten extends TSG Hoffenheim and Vfl Wolfsburg sponsorships
Interwetten has added a three-year extension to its sponsorship agreement with German Bundesliga clubs TSG Hoffenheim and Vfl Wolfsburg, with the partnerships due to...
F1’s Virtual Grand Prix enters its penultimate race featuring Laporte and...
Formula 1’s Virtual Grand Prix Series will officially conclude before the F1 World Championship commences on 5 July, with Sunday's Azerbaijan circuit being the...
Paddy Power launches Pro-Am golf event featuring Crouch and Kane
England captain Harry Kane and Paddy Power brand ambassador Peter Crouch will be amongst a host of celebrities taking part in the Paddy Power...
Dugout partners with Ekstraklasa to boost global fan engagement
Looking to broaden its global fan engagement opportunities, Ekstraklasa has partnered with football digital media company Dugout to distribute content for the top Polish...