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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

VfL Wolfsburg strikes new partnership with Mitel

German Bundesliga side, VfL Wolfsburg has unveiled a new partnership with Mitel to become the club’s Official Unified Communications Supplier.As part of the deal, the...

Serie A clubs delay decision on Mediapro deal

The potential launch of Serie A’s dedicated channel has been postponed until at least 16 December, according to reports.A decisive vote on the proposals...

Eleven Sports lands Joshua vs Ruiz Jr rematch rights

Eleven Sports has secured live and exclusive coverage of the Anthony Joshua and Andy Ruiz Jr rematch in Belgium, Portugal and Taiwan.Joshua will be...

The NBA unites with GameOn Technology for AI chatbot feature

AI specialists GameOn Technology has united with the National Basketball Association (NBA) as the league seeks to utilise its AI chatbot feature to increase...

Unibet nets NBA data accreditation for US betting

Unibet's sportsbook operation has been syndicated as an NBA partner for US sports betting markets.It will allow Unibet’s US operations to access NBA data...

Fox Bet nets Philadelphia 76ers partnership

The Philadelphia 76ers has landed a new partnership with newly formed sports betting brand, Fox Bet.The deal builds on the growth of Fox Bet,...

Sportradar partnership strengthens integrity of Chinese basketball

The Chinese Basketball Association (CBA) League has announced it has signed a multi-year agreement with Sportradar in an attempt to strengthen its integrity programme.Under...

Brooklyn Nets toasts new Budweiser activation

NBA’s The Brooklyn Nets has unveiled a new partnership with American brewing company, Anheuser-Busch.As the presenting sponsor of the Nets City Edition Platform, the...

Tissot deepens partnership with The World Games

Tissot has deepened its partnership with the International World Games Association (IWGA), ahead of the 11th edition of The World Games, taking place in...

International Teqball Federation strengthens diversity commitment

The International Teqball Federation (FITEQ) has strengthened its commitment to equal opportunity as it signed the Brighton plus Helsinki Declaration on Women and Sport...