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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Parimatch unites with ESforce Holding for esports league

Parimatch has united with ESforce Holding for the Dota2 Parimatch League Season 1 with a prize pool of $75,000. This is the first time that...

UEFA enhances engagement at EURO 2020 with digital app launch

Ahead of the most expansive tournament in its history, UEFA has unveiled the official Euro 2020 app, which seeks to enhance the fan experience...

Miami Dolphins owner backs The Action Network

Miami Dolphins owner, Stephen Ross has backed US gambling media publisher The Action Network with a $17.5 million investment.RSE Ventures, private equity vehicle of the US real...

Tennis Australia pens new partnership with Marriott Bonvoy

Tennis Australia has announced a new partnership with Marriott International’s global travel program, Marriott Bonvoy, for the ATP Cup and Brisbane International in 2020.The...

The Tote unites with Britbet to support Racehorse Owners’ Sponsorship Scheme

The Racehorse Owners Association (ROA) has confirmed that the Tote and Britbet will become the new sponsors of the Racehorse Owners’ Sponsorship Scheme, with...

The Australian Open serves up multi-year Mastercard extension

The Australian Open has announced a multi-year extension to its partnership with Mastercard.As part of the collaboration, Mastercard is set to deliver a range...

Honda set for extended F1 partnership with Red Bull and...

Both the Red Bull Racing and Toro Rosso Formula One (F1) racing teams have announced a contract extension with Japanese engine manufacturer Honda.The announcement which...

Real Madrid nets partnership with Marathonbet

Real Madrid has named online bookmaker Marathonbet as its first official Russian partner, as part of a new agreement between the duo.As part of...

ATR’s Matthew Imi on how Sky Sports has evolved racing...

As Sky Sports Racing nears the completion of its first full year we spoke to Matthew Imi, Chief Executive of At The Races, about how...

Seneca Resorts & Casinos becomes official partner of Buffalo Sabres

Seneca Resorts & Casinos has been announced as an official partner of NHL side, the Buffalo Sabres.As reported by sportbusiness.com, the deal will see...