European PES Brand Manager Lennart Bobzien on the growth of...
Six weeks on from the UK launch of eFootball PES2020, we caught up with Lennart Bobzien, European PES Brand Manager, who detailed the importance of the...
MLB engagement grows as frantic postseason reaches final base
Sports betting engagement is on the rise, as the Washington Nationals take on the Houston Astros in one of the most integral and adored...
Flamengo nets sponsorship extension with Sportsbet.io
Strengthening its presence across South America, cryptocurrency sportsbook Sportsbet.io has secured an extension to its current sponsorship with Clube de Regatas do Flamengo.The duo had previously penned...
Spring Media unites with Red Bee for OTT women’s football platform
Swedish sports rights agency Spring Media has united with Red Bee for the launch of a global OTT service dedicated to women’s football.The launch,...
The Hundred Draft – Social reaction
Further aiming to elevate the flamboyance and pomp of short form Cricket, last night’s draft for the ECB’s upcoming ‘The Hundred’ tournament, was not...
Petrobras set to terminate McLaren F1 sponsorship
Brazilian oil company Petrobras is set to end its sponsorship deal with Formula One (F1) team McLaren within days.Petrobras, a multinational state organisation which...
BetVictor backs UK racing with Cheltenham extension
Online gambling operator BetVictor has deepened its racing sponsorship portfolio, announcing a three year extension with Cheltenham Racecourse’s Gold Cup.The deal, which will now...
SofaScore: Strengthening fan engagement with expansive data
Daniel Jurilj Ad operations and Sales Manager at SofaScore underlined the importance of maximising data when it comes to fan engagement, as well as...
SPFL deepens partnership with Infront
The Scottish Professional Football League (SPFL) has extended its partnership with Infront for a further five years.As part of the deal, the Wanda Sports Group company,...
CFG announces Cisco global tecnhology partnership
The City Football Group (CFG) has announced a new global multi-year partnership with communications enterprise Cisco which sees it become CFG’s Official Technology Partner.The...