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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Budweiser crowns Sergio Ramos in latest partnership

Budweiser has announced a new partnership with World Cup winner and Spain captain Sergio Ramos as the beer brand prepares to launch a limited...

Raheem Sterling announced as the newest face of Gillette

Manchester City star and last season’s Premier League Young Player of the Year player Raheem Sterling has been confirmed as the new face of...

MLS social media generates 2.2bn impressions during 2019 season

Average audience figures for the 2019 Major League Soccer (MLS) regular season have continued to grow, as sports broadcaster ESPN revealed that figures had...

Juventus toasts three-year Budweiser partnership

Juventus, the champions of Serie A, has announced an official partnership between the club and Budweiser which will see the brand become Juve’s official...

Irish jockeys raise €5,000 for IJF through BETDAQ Rider Cup

Irish horse racing greats from past and present have continued to raise money for the Irish Injured Jockeys Fund and Cancer Trials Ireland after...

Vodafone research reveals 5G set to revolutionise fan engagement in sport

Research undertaken by Vodafone has revealed that 5G is expected to drive change and enable improved fan engagement within sport more than any other...

Gloves are off as David James joins GambleAware and FSA in...

David James has joined forces with GambleAware and the Football Supporters’ Association (FSA) by becoming an ambassador for the Safer Gambling campaign, Bet Regret.The...

BT secures home nations lead partnership

BT has built on its professional relationship with the English FA by signing a partnership with all UK home nations in an attempt to...

Philadelphia Flyers set to ‘elevate game day experience’ with sports lounge...

The Philadelphia Flyers of the National Hockey League (NHL) today confirmed that they will debut two brand new sports lounges when they host the...

Bolton announces Home Bargains shirt sponsorship

Bolton Wanderers Football Club has announced that Home Bargains has become the club’s official shirt sponsor for the remainder of the current season.The deal...