Bet365 to benefit from Betgenius streaming service
In a bid to boost its live streaming capabilities, Bet365 has penned a new agreement with Betgenius, which will see the operator integrate Betgenius’...
Rugby World Cup sees fan engagement grow in opening fortnight
This year’s Rugby World Cup has proved to be a hit with fans across the world, with World Rugby having already accrued over 654...
LFC mirrors on-field success with cashless roll-out at Anfield
Liverpool FC has introduced cashless payments at Anfield this weekend during the clubs Premier League victory over Leicester City, as part of a phased...
DAZN boosts Brazilian engagement with Liga MX addition
DAZN has been awarded the exclusive rights to stream Liga MX, Mexican football’s premier division, matches in Brazil until the end of the 2020/21...
La Liga looks to boost fan engagement with Central American Pepsi...
Spanish football’s organising body, La Liga, has announced a sponsorship deal with drinks giant Pepsi which will see the soft drink become its official...
NFL London sees 2100% rise in ticket sales
Bosses at Hospitality Finder have announced that since 2012 the corporate hospitality company has seen a 2100% rise in ticket sales for the National...
Bologna breaks into the Asian betting market
Bologna Football Club of the Italian Serie A has announced a new sponsorship deal with JBO which will see the firm become the club’s...
Toro Rosso awaits F1 approval ahead of name change
Formula One (F1) team Toro Rosso is in the process of seeking approval to change its name to AlphaTauri for the upcoming 2020 F1...
The NBA nets new partnership with William Hill
The National Basketball Association has added sports betting operator William Hill to its list of partners.As part of the deal, the operator will be granted...
UEFA appoints Match as Euro 2020 hospitality agent
MATCH Hospitality has been appointed as the exclusive sales agent for UEFA EURO 2020 Official Hospitality packages.Match, who is an industry leader in the...