MLB elevates retail footprint with Manhattan store
Major League Baseball has announced the expansion of its retail presence with a flagship store in Manhattan.The launch of MLB's first permanent retail location in the United...
How mobile apps have evolved sports streaming
In September, many sports fans around the world will have noticed some new collaborations announced involving sports apps which can be used on mobile...
San Manuel Casino adds the Oakland Raiders to its sporting portfolio
The San Manuel Band of Mission Indians has announced a partnership with Allegiant Stadium and National Football League (NFL) franchise the Oakland Raiders.The deal...
Australia’s National Basketball League elevates engagement with Twitch
The Hungry Jack’s National Basketball League (NBL) has become the first Australian sporting league to stream games live globally on Twitch.As part of the two-year...
Tottenham Hotspur banks new partnership with HSBC
Tottenham Hotspur has confirmed a new five-year partnership with HSBC becoming the club's official banking partner for both the men’s and women’s teams in...
West Ham strengthens esports expansion with Bundled collaboration
West Ham United has strengthened its esports expansion, unveiling a new two-year partnership with Bundled.The agreement, which comes into effect at the start of...
Parimatch pens sponsorship extension with APOEL FC
International betting site, Parimatch has extended its sponsorship deal with Cyprus’ most successful football team, APOEL FC for the fourth consecutive season.As part of...
Sporting Index secures National Hunt sponsorship with Barry Geraghty
Ahead of the winter National Hunt season, Irish Champion jump jockey Barry Geraghty is set to be sponsored by Sporting Index.As part of the sponsorship deal,...
FC Bayern ‘Strykes’ partnership to bolster fan engagement
Reigning Bundesliga champions FC Bayern Munich is set to receive the digital treatment after announcing a licensing partnership with Stryking Entertainment.The deal will see...
FanDuel touches down as Colts’ official fantasy partner
The Indianapolis Colts of the National Football League (NFL) has announced an exclusive partnership which will see FanDuel become it’s “Official Fantasy Sports Partner.”The...