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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

MLB strikes new partnership with Fox Bet

FOX Bet has been appointed as an authorised gaming operator of Major League Baseball (MLB) in the United States.The multiyear deal means the newly...

STS nets Polish volleyball partnership

Polish betting operator STS has expanded a sponsorship agreement with Polska Liga Siatkówki.As part of the deal, STS has been named the official bookmaker of...

Study reveals nine per cent of Brits illegally streamed the Premier...

A report from personal finance comparison site finder.com, has revealed that almost one in 10 Brits admit to having illegally streamed at least one Premier League game...

MLB elevates retail footprint with Manhattan store

Major League Baseball has announced the expansion of its retail presence with a flagship store in Manhattan.The launch of MLB's first permanent retail location in the United...

How mobile apps have evolved sports streaming

In September, many sports fans around the world will have noticed some new collaborations announced involving sports apps which can be used on mobile...

San Manuel Casino adds the Oakland Raiders to its sporting portfolio

The San Manuel Band of Mission Indians has announced a partnership with Allegiant Stadium and National Football League (NFL) franchise the Oakland Raiders.The deal...

Australia’s National Basketball League elevates engagement with Twitch

The Hungry Jack’s National Basketball League (NBL) has become the first Australian sporting league to stream games live globally on Twitch.As part of the two-year...

Tottenham Hotspur banks new partnership with HSBC

Tottenham Hotspur has confirmed a new five-year partnership with HSBC becoming the club's official banking partner for both the men’s and women’s teams in...

West Ham strengthens esports expansion with Bundled collaboration

West Ham United has strengthened its esports expansion, unveiling a new two-year partnership with Bundled.The agreement, which comes into effect at the start of...

Parimatch pens sponsorship extension with APOEL FC

International betting site, Parimatch has extended its sponsorship deal with Cyprus’ most successful football team, APOEL FC for the fourth consecutive season.As part of...