The Professional Fighters League energises sponsorship portfolio
The Professional Fighters League (PFL) has expanded its portfolio of sponsors, announcing Rich Energy as the league’s exclusive global energy drink partner.
The first ever organisation...
Sponsorship growth helps Manchester United net record revenues
In spite of a tricky campaign on the field, Manchester United reported record financial results with revenues reaching £627.1m, marking a 6.3% growth compared to...
The unrivalled power of TV in sports broadcasting
How we consume our favourite sports has changed more in the last five years than it had in the previous 50. The power of...
ESPN elevates content with Facebook deal
ESPN is elevating social engagement in a new content partnership with Facebook.The agreement brings exclusive digital shows and content to Facebook Watch. At launch,...
Balancing Act: Liverpool set for NB court battle amid Nike interest
European Champions Liverpool FC look set for a legal battle in London’s High Court as current kit supplier New Balance (NB) aims to fight...
Fitzdares partnership boosts landmark Peterborough Chase
Strengthening its commitment to UK racing, private bookmaker Fitzdares is due to sponsor the upcoming Peterborough Chase in December.As part of the sponsorship, Fitzdares has confirmed that it will...
NHL toasts new sponsorship
The Boston Beer Company's Truly Hard Seltzer has been confirmed as an official partner of the National Hockey League (NHL).The five-year agreement partnership commences at...
Trent’s Volta and the growth of sponsored celebrations
When Liverpool’s Trent Alexander-Arnold arrowed home an expertly placed free-kick on Sunday, eagle-eyed fans noticed the full-back produced a unique hand gesture in celebration.Helping...
Indian cricket finds new home for next season
The home fixtures of the Indian cricket team will be broadcast on multi-territory OTT platform, YuppTV.It follows the acquisition of the digital streaming rights for...
Roma completes African first with Nigeria Football Federation
Serie A outfit AS Roma has unveiled the Nigeria Football Federation (NFF) as its first African partner.Under the initial deal, which is set to...