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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

GentingBet signs expert Balague

Guillem Balague has been announced as GentingBet’s newest football Ambassador for the 2019/20 season.Balague, who is a respected football author and journalist, has over...

Manchester United deepens partnership with Maltese Government

Manchester United has confirmed a multi-year partnership with the Government of Malta, which will see the club promote Malta as a tourist destination to its...

The NFL strengthens social presence with Facebook extension

The National Football League (NFL) has strengthened its partnership with Facebook, vowing to deliver more diversified NFL video content to fans worldwide through the...

Didier Drogba signs as 10bet brand ambassador

Rapidly growing sports betting brand, 10bet has announced a two-year partnership with former Didier Drogba to become the operator's new global brand ambassador.Dorgba enjoyed an illustrious...

Watford unites with Sportsbet.io for Bitcoin education campaign

As part of an educational drive by Watford sponsor and online sports betting brand Sportsbet.io, the Bitcoin logo will appear on the shirt sleeve...

FC Bayern Munich set for 5G installation

FC Bayern Munich is aiming to enhance the matchday experience of its supporters, bringing 5G technology to the Allianz Arena.It comes as part of...

MLB strikes new partnership with EquiLottery

Major League Baseball (MLB) has unveiled a new partnership with North America’s live sports lottery game developer, EquiLottery.The multi-year deal will see EquiLottery launch a...

Down Royal reveals Ladbrokes as November festival sponsor

Marking the largest deal in Down Royal's history, Ladbrokes has been named as the new sponsor for the racecourse's first Grade 1 race in...

WSL ushers in historic season with record-breaking attendances

Last weekend marked the historic opening round of Women's Super League (WSL), as record breaking crowds attended games from English football's top division.The opening...

Betsson places responsibility at the heart of SHL partnership

As the operator prepares to commence its sponsorship of the Svenska Hockey League (SHL), Betsson has emphasised its focus on social responsibility as part of the...