PES vs FIFA: How the battle for licences intensified
In a war that has been ongoing for around two decades now, Konami and EA Sports will once again go into battle this month.EA...
Inter Milan sharpens up with Hugo Boss partnership
Inter Milan has expanded its list of partners, unveiling a new deal with Hugo Boss as the club’s new Official Fashion Partner.The two-year agreement,...
Deliveroo becomes official partner of the England National Team
The Football Association (FA) has announced Deliveroo as an official partner of the England National Team.The food delivery company will become the team’s first...
Seneca seals partnership with the Buffalo Bills
NFL team, the Buffalo Bills has named Seneca Resorts & Casinos as its official casino partner.The deal, which was made by Pegula Sports & Entertainment, will commence with...
Ajax strikes new deal with BBIN
Ajax has unveiled a new partnership with iGaming software supplier BBIN.The deal sees the firm become the “Official Chinese iGaming Software Partner” of the Dutch...
FIBA unites with Wanda Group for next three World Cup cycles
Basketball governing body FIBA has deepened its partnership with Wanda Group for the next three World Cup cycles.The exclusive partnership will allow Wanda to...
Betfair boosts LATAM ambitions with CONMEBOL partnership
Betfair recently announced a new deal with the South American Football Confederation (CONMEBOL), becoming an Official Partner of its club competitions, namely CONMEBOL Libertadores...
Ladbrokes becomes principal partner of King George VI Chase
As part of a new five-year partnership, Ladbrokes has been unveiled as the new sponsor for Kempton Park’s flagship meeting, The King George VI Christmas Festival.The deal...
Betfred strengthens relationship with Rugby League
Betfred has deepened its commitment to rugby, extending its sponsorship of Rugby League’s Championship and League 1 competitions by a further two years.The agreement,...
The Green Bay Packers strengthens relationship with Oneida Nation
The Green Bay Packers has strengthened its partnership with the franchise's official casino, Oneida Nation.The unique partnership follows alterations in NFL guidelines that allow...