Premier Sports completes landmark UK LaLiga rights deal
Premier Sports has announced a new deal for the UK broadcasting rights of LaLiga.The deal, which will see every game from the Spanish top-flight broadcast...
Arizona Cardinals strengthens partnership with Gila Casinos
NFL franchise, the Arizona Cardinals has named Gila River Hotels & Casinos as the team’s official hotel and casino partner, strengthening the longstanding partnership between the pair.As part...
Solheim Cup strengthens portfolio of partners with goodr
Active eyewear brand goodr has been announced as an official partner of the 2019 Solheim Cup.The Official Sunglasses Supplier of the tournament, which takes...
Atlético Madrid unites with Socios for blockchain entry
Sports and entertainment blockchain company Chiliz has announced a new partnership with Spanish football club, Atlético Madrid.Having finished second in the top tier last time...
The FA catches deeper engagement with Pokemon partnership
The English Football Association (FA) has entered into a new three-year partnership with the Pokémon Company International.The deal, which aims to support the governing body's National...
Music for Sport’s Simon Webb on the crucial role of music...
Music for Sport Founder Simon Webb spoke to InsiderSport about the crucial role music plays when it comes to fan engagement and elevating the...
UEFA drinks in Coca-Cola EURO 2020 partnership
UEFA has announced Coca-Cola as the official non-alcoholic beverage sponsor for UEFA EURO 2020.Next summer’s prestigious tournament will have a particularly European feel, with...
Fans fixated on football as NFL season gets underway
Last night's curtain raiser between the Chicago Bears and the Green Bay Packers ushered in one of the most anticipated NFL seasons in history.The...
FA sanctions Huddersfield Town over kit sponsorship breaches
The Football Association (FA) has sanctioned English Championship side, Huddersfield Town with a £50,000 fine, after the club breached the governing body's kit and advertising...
UFC continues global expansion
This weekend, the UFC continues its rapid global expansion with UFC 242 taking place in the Middle East - Abu Dhabi to be exact.UFC...