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Fan Engagement
Time to read: 2 min
Salford City offers ‘bespoke’ autism awareness experience
March 28, 2024
West Ham crest on a kit.
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Football
Time to read: 3 min
West Ham supports local businesses with Intuit QuickBooks deal
March 28, 2024
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Behind the Badge
Time to read: 2 min
Behind The Badge: Coritiba FC - How a new Brazilian league could be a commercial breakthrough 
March 28, 2024
A ball of football during the EFL Sky Bet Championship at The Den, London, England.
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Football
Time to read: 3 min
One Football eyes up ‘strategic expansion’ with football hub
March 28, 2024
Stake’s UFC links strengthened further with Alex Pereira
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Latest News
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Stake’s UFC links strengthened further with Alex Pereira
March 28, 2024
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Europe
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Spotlight signs Racing Post golf show sponsorship with AK Bets
March 27, 2024
Craven Cottage, Fulham's stadium.
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Football
Time to read: 3 min
Fulham to provide ‘luxury’ matchday experiences
March 27, 2024
Gamer computer on line in internet cafe.
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Esports
Time to read: 3 min
Rocket League Esports & Ally provide platform for women
March 27, 2024
Italian football Serie A Championship. Prize giving for Juventus FC, winner of the Italian Serie A 2019-20. Fabio Dal Pino, President Lega Serie A.
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Football
Time to read: 2 min
TIM & DAZN strike Serie A deal in ‘renewed market approach’
March 27, 2024
Hong Kong to suspend sports betting legalisation push
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Basketball
Time to read: 3 min
Harlem Globetrotters & IMG ink 'instrumental’ deal for 100th anniversary
March 26, 2024
Black NFL ball with gold accents.
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Latest News
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NFL ‘wants to see impact’ of Global Markets Programme
March 26, 2024
credit: Shutterstock
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Football
Time to read: 3 min
Luton first team to tap into Kitman Labs’ performance enhancing tech stack
March 26, 2024
NRL’s Rabbitohs and Bulldogs maintain betting separation
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Features
Time to read: 3 min
NRL’s Rabbitohs and Bulldogs maintain betting separation
March 26, 2024
The Frankel colt Collide ridden by James Doyle and owned by Mr K Abdullah wins at Nottingham Races.
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Fan Engagement
Time to read: 3 min
CJRFantasy: HBA Media & Genius Sports revolutionise Horse Racing
March 26, 2024
Man leading out a horse before a race.
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Europe
Time to read: 2 min
BoyleSports elevates Irish Grand National with increased prize pot
March 25, 2024
Three England players stood showing nameless kits.
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Europe
Time to read: 2 min
England supports Alzheimer awareness with ‘striking gesture’ for Belgium game
March 25, 2024
Football with Sky Bet EFL branding.
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Football
Time to read: 2 min
EFL unveils initial distribution of Sky Bet’s £6m investment
March 25, 2024
Aston Villa
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Comment
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Betano reportedly to take on Aston Villa sponsorship from BK8
March 25, 2024
credit: Shutterstock
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Football
Time to read: 3 min
Manchester United names Malaysia Airlines as its official commercial airline
March 25, 2024
Flag of Manchester City in wind.
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Football
Time to read: 2 min
Jack Grealish stars in crypto-sport ‘my fabric’ OKX campaign
March 22, 2024
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Fan Engagement
Time to read: 6 min
“Stop shouting into that void” - Driving engagement from a summer of soccer
March 22, 2024
credit: Shutterstock
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Football
Time to read: 3 min
Germany drops 77-year Adidas partnership opting for Nike
March 22, 2024
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Europe
Time to read: 3 min
McDonalds takes on three-year French Ligue 1 title sponsorship
March 22, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026