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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Betfair named as principal sponsor for Newcastle’s Pitmen’s Derby

Newcastle Racecourse has confirmed that betting exchange Betfair has been named as the official sponsor for both the Northumberland Plate Festival and Fighting Fifth Hurdle races due...

St. Louis Cardinals and Chicago Cubs confirmed for 2020 London Series

The 2020 London MLB Series will feature a two-game series between the St. Louis Cardinals and Chicago Cubs on June 13-14, 2020. The announcement,...

Is in-stadium WiFi an evolution to be embraced?

As is the case with good WiFi anywhere, there are several positives to having fast, reliable internet connectivity available to sports fans at venues...

DraftKings’ Johnny Avello on the state of play in the NBA...

A scintillating performance from Steph Curry wasn't enough to stop the Toronto Raptors taking a 2-1 series lead over reigning champions the Golden State...

Nottingham Forest scores landmark sponsorship deal with Football Index

Sky Bet Championship side Nottingham Forest have scored their ‘biggest shirt sponsorship deal in the club’s history’ after signing a new agreement with Football...

Aston Villa unveils W88 as principal partner for Premier League return

Aston Villa has announced a record-breaking commercial agreement with W88 to be the club's principal partner for the 2019/20 Premier League season.The Asian betting and...

Mercedes-AMG eyes sponsorship deal with Police

Mercedes-AMG has its eyes set on a successful sponsorship partnership with Police after inking a new agreement which will see the eye-wear provider’s branding...

Jeevan Jeyaratnam, Abelson Info: Women’s World Cup momentum building

Ahead of Friday’s tournament curtain raiser between hosts France and South Korea, Jeevan Jeyaratnam of Abelson Info crunches the numbers on the growth of...

Orlando City SC confirms stadium naming rights deal with Exploria Resorts

Orlando City SC has announced a new deal with Exploria Resorts, for the brand to become its first-ever naming rights partner.The deal will give the...

ICC swings big for social engagement at Cricket World Cup

The ICC is seeking to reach new audiences and increase engagement levels at the ongoing Men’s Cricket World Cup. The tournament, which is taking place...