Ajax renews sponsorship deal with Ziggo
Eredivisie side Ajax has announced an extension to its current sponsorship deal with Dutch TV, broadband and telephone operator Ziggo, which has been the...
Sevilla FC names Marathonbet as new shirt sponsor
Sevilla FC has named online bookmaker Marathonbet as the club's principal partner and front-of-shirt sponsor, as part of a new two-year agreement.The deal, which is set to...
Kobe Bryant named brand ambassador for Fun88
LA Lakers star Kobe Bryant has been named as the new brand ambassador for Asian betting operator, Fun88, which will see him promote the company...
Adam Davis: ‘The engagement that sports betting provides is spectacular’
One of the questions that has arisen since the legalisation of sports betting in the US is whether or not the European sponsorship model...
Leeds United extends partnership with 32Red
Leeds United have confirmed a two year extension to its current partnership with Kindred Group-owned 32Red, meaning the operator’s branding will be displayed across...
McAvennie’s Partick Thistle remarks fuels debate over themed kits
Former Scottish international striker Frank McAvennie's recent comments regarding the launch of a Gay Pride-themed Partick Thistle kit have raised a few questions over...
ESL One Birmingham viewership figures hit a new record
Viewership numbers for the ESL One Birmingham have demonstrated that the event was a success, with viewers showing a particular interest in Team Secret's...
ONE Championship reveals 2020 expansion plans
Singapore-based mixed martial arts organisation ONE Championship has unveiled its 2020 plans which will look to more than double its current roster of fighters.The...
Relevent Sports Group announces new LaLiga-Serie A Cup
The creators of the International Champions Cup, Relevent Sports Group, has launched another new pre-season friendly tournament which is set to be added to...
NBA supports launch of Highlight Games’ new NBA Last 90
The National Basketball Association (NBA) and its associated National Basketball Players Association (NBPA) have scored a new partnership with virtual sports content developer Highlight Games Limited...