Fifa scraps plans to expand Qatar 2022 World Cup to 48...
Plans to open up the World Cup tournament to 48 teams for Qatar 2022 have been scrapped, after Fifa has decided that Qatar could...
433 assists Bundesliga in scoring new audience
The German Bundesliga has shifted its focus towards boosting its global fan base, after confirming a new partnership with digital and social media soccer...
BETDAQ donates Sunderland AFC sponsorship to Children with Cancer
Sunderland AFC has confirmed that its principal shirt sponsorship will now be held by the charity "Children with Cancer", replacing BETDAQ for the upcoming 2019/20 season.The...
Super League secures ‘biggest commercial deal ever’ with Betfred
Super League has confirmed that it had secured its 'biggest commercial deal ever' after adding a two-season extension to its partnership with Betfred.As part of...
New Zealand’s Vodafone Warriors teams up with Blank Esports
New Zealand rugby league side Vodafone Warriors has teamed up with Oceania Overwatch outfit Blank Esports which will see the esports team be rebranded...
Mastercard becomes first major official partner of Arsenal Women Football Club
Arsenal Women Football Club has announced a new partnership with Mastercard, that will see the card become the club's first major official partner for the...
‘Big 6’ Premier League clubs pass up huge stadium sponsorship opportunity
Leading clubs in the Premier League are not utilising stadium naming rights to their full potential, a report from Duff & Phelps has revealed.The...
Aston Villa announces Kappa as principal partner for next season
Ahead of the side's attempt to gain promotion back to English football's top tier, Aston Villa has confirmed Kappa as its principal partner for the...
Uber becomes primary sponsor of the 2019 Men’s Cricket World Cup
The International Cricket Council (ICC) has confirmed Uber as an official sponsor of the Men’s Cricket World Cup 2019.The partnership means that Uber will...
IMG Arena: “The American sports fan is one of the most...
In an interview with SBCAmericas, Brian Clayton, IMG Arena Sales Director North America, discussed why live streaming is vital when it comes to maximising engagement amongst sports...