MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...
“One of the best sponsorships we ever do” – Betfred extends...
Bookmaker Betfred will continue as title sponsor of the World Snooker Championship until at least 2021 after World Snooker Chairman Barry Hearn and Betfred...
Chinese FA and FIFA kick off development partnership
FIFA has disclosed that it has signed a Memorandum of Understanding (MoU) with the Chinese Football Association (CFA) which will help boost football development...
PGA Tour and Wells Fargo drive the green with sponsorship extension
The PGA TOUR has announced that Wells Fargo has extended its sponsorship of the Wells Fargo Championship through to 2024 after signing a five-year...
San Diego Padres praise FanConnect platform for contributions to sponsorship
FanConnect’s technology and content platform has been praised as a “…fantastic addition to our sponsorship asset mix” by Vice President of Corporate Sponsorships for the San...
Match point for OPPO with Wimbledon smartphone partnership
Chinese electronics and mobile communications OPPO has disclosed a new partnership with the All England Lawn Tennis Club (AELTC).As part of the partnership, the...
West Ham join blockchain fan engagement platform Socios
West Ham United have signed a strategic partnership with blockchain-based fan engagement platform, Socios.com.The Irons become the first Premier League club to partner with...
Rangers agree two-year shirt sponsorship extension with 32Red
Rangers Football Club have announced an extension to its partnership with UK based online casino operator 32Red.32Red will remain as the clubs principal sponsor...
GVC calls for blanket ban on sports betting advertising
Global sports betting and gaming group and owner of Ladbrokes and Coral, GVC Holdings has called for an end to all UK sports betting...
AoC Sport set to Catapult college performance analytics
AoC Sport has partnered with sports performance analytics Catapult Sports to track and improve teams’ performance across its college network.England Colleges men’s and women’s...