NHL strikes new partnership with MassMutual
The National Hockey League (NHL) has announced a multiyear partnership with Massachusetts Mutual Life Insurance Company (MassMutual).The partnership, which builds on MassMutual's role...
Sunderland exploring the possibility of selling stadium naming rights
Sunderland AFC Owner, Stewart Donald has revealed the club is exploring the possibility of selling its naming rights for the Stadium of Light.The potential...
Goodwood extends Unibet partnership
Goodwood Racecourse has announced a new three-year partnership with Unibet, which sees exclusive ownership and naming rights for the operator of the prestige feature races...
La Liga is making ‘significant inroads’ into key Asian markets
La Liga has suggested that it has made “significant inroads” in Asia, having secured footholds in key markets such as China, India and Indonesia,...
Santos tunes into Spotify partnership
Campeonato Brasileiro Série A side, Santos is the latest side seeking to heighten its fan engagement through music streaming platform, Spotify.As part of the...
Vanarama’s Daryl West on driving the National League’s FIFA 20 campaign
Vanarama is spearheading a campaign, which has already received the backing of a number of clubs and the former FA Chairman David Bernstein, to get...
Fox Sports unites with Facebook to elevate Copa Libertadores coverage
Fox Sports has united with Facebook to unveil a one-year partnership that will allow both platforms to elevate the amount of South American football...
FedEx Express deepens European football commitment with UEFA deal
UEFA has struck a deal with FedEx Express, for the transportation company to extend its support of football in Europe, with a new four-year...
Borussia Dortmund to elevate engagement with Tik Tok entry
German Bundesliga side, Borussia Dortmund has been confirmed as the latest club seeking to elevate fan engagement and expand to a new audience through...
PUMA strengthens partnership with Formula 1
PUMA has confirmed a long-term partnership with Formula 1 to become the exclusive merchandise retail partner from the start of the 2019 season.
The partnership...