LV BET strikes partnership with the Vanarama National League
The National League has unveiled a deal for online sports betting operator, LV BET to become its Official Betting Partner.The partnership commences at...
Regulatory confusion reigns over the IPL’s partnership with Dream11
The recently announced partnership between Dream11 and the VIVO Indian Premier League has drawn criticism over whether the fantasy sports sector is actually a...
AXA becomes official Liverpool FC training kit partner
Liverpool FC has extended its partnership with insurance brand, AXA, with the firm becoming the club's new official training kit partner from the 2019-20...
NASCAR unites with Genius Sports to elevate fan engagement
NASCAR has united with Genius Sports to unveil a new deal that will see the data supplier develop an official NASCAR gaming offering for...
West Ham United confirms extension of Umbro deal
West Ham United has announced the extension of its partnership with Umbro, which will see the global sportswear company remain as the club’s official technical...
AFC Bournemouth continues strong partnership with Mansion Group
Premier League side, AFC Bournemouth has strengthened its partnership with Mansion Group, securing a fifth consecutive season with the online gaming operator.Having backed...
Atalanta announces stadium naming rights deal with Gewiss
Champions League chasing Serie A side, Atalanta has announced a new stadium naming rights deal with energy and lighting products manufacturer, Gewiss.The newly announced...
MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...
“One of the best sponsorships we ever do” – Betfred extends...
Bookmaker Betfred will continue as title sponsor of the World Snooker Championship until at least 2021 after World Snooker Chairman Barry Hearn and Betfred...
Chinese FA and FIFA kick off development partnership
FIFA has disclosed that it has signed a Memorandum of Understanding (MoU) with the Chinese Football Association (CFA) which will help boost football development...