UFC unveils dedicated channel in Russia
UFC has deepened its commitment to expansion in Russia and CIS, uniting with Media-Telecom to launch a new dedicated channel which will carry all its content in...
PGA Tour elevates fan engagement with Action Images
The PGA Tour is seeking to enrich its content output, signing a new deal with Action Images, the sports media agency of Reuters.The PGA...
Grand National Festival extends relationship with Betway
Ahead of this weekend's event, Betway has announced it will continue as the ‘official betting partner’ of the ‘Randox Health Grand National Festival’ for a further five...
LaLiga ahead of the curve with new OTT service
Spain’s LaLiga is the first of Europe’s major football leagues to release its own Over-The-Top (OTT) streaming service, available via mobile app to users...
Luna Bar backs USWNT with significant pay gap contribution
Building on its strong relationship with the US women’s national soccer team (USWNT), nutritional foods manufacturer, Luna has issued a $718,750 donation to the...
ECB looks to engage new audience with esports
The England and Wales Cricket Board (ECB) is eyeing a move into esports, working alongside sponsorship management company, Strive to understand the ECB’s potential...
The UFC deepens fan engagement with Toutiao
The UFC has partnered with Toutiao, Chinese content discovery platform, aiming to enhance fan engagement in the country with a new touchpoint to access...
Boots backs women’s football with landmark deals
Boots UK has thrown its support behind women's football, announcing a three-year partnership with the home nations.The link up with the UK’s largest pharmacy-led health...
STS, CEO – Mateusz Juroszek: Expanding sponsorship activities with KSW
Polish sports betting operator STS recently strengthened its partnership with Poland’s leading MMA organisation, KSW.InsiderSport spoke to the operator’s CEO, Mateusz Juroszek about...
FC Bayern Munich deepens Asian footprint with CIB partnership
FC Bayern Munich has continued its commitment to expanding its Asian presence, announcing a new partnership with the Industrial Bank of China (CIB).As part of...