Seiko extends long-standing IAAF partnership
Seiko has extended its long-standing partnership with the IAAF for a further 10 years, until the end of 2029.The extension will see Seiko provide its state-of-the-art...
UFC strengthens partnership with PokerStars
The UFC has strengthened its partnership with PokerStars, announcing voice of the Octagon Bruce Buffer, UFC heavyweight champion Daniel Cormier and flamboyant light heavyweight...
Southampton FC revamps sleeve sponsorship deal with Virgin Media
Southampton Football Club has inked a new three-year sponsorship deal with Virgin Media which will see the ultrafast broadband, TV and mobile provider continue...
West Ham United elevates fan experience with MuchBetter
West Ham United has confirmed a new agreement with MuchBetter to become the club’s official Online & Digital Payments Wallet partner.MuchBetter has grown significantly...
Real Madrid strikes world record Adidas extension
German sportswear firm, Adidas has announced the extension of its partnership with La Liga giants, Real Madrid until 2028.According to Spanish publication, Marca...
Ascot Racecourse names Betfred as its official bookmaker
Ascot Racecourse has announced a three-year partnership with UK based Betfred, for the brand to become its ‘Official Bookmaker’.The partnership means that Betfred...
Alfa Romeo Racing names Betsson as its Official European Betting Partner
Alfa Romeo Racing has named Betsson AB as the new exclusive Official European Betting Partner for the racing team as part of a new multi-brand deal.The new...
Coppa Italia unites with infront to elevate live experience
Italian football governing body, Lega Serie A has united with the Infront agency to elevate the fan experience with a new mobile app for...
FIFA looking into potential VAR sponsorship deals
According to a report by the Financial Times, FIFA is looking at the possibility of monetising ‘Video Assistant Referee’ (VAR) breaks with sponsorships.Given...
Tottenham warned by the ASA over social media post
English Premier League side, Tottenham Hotspur has been reprimanded by the ASA over a social media advert for the club’s official betting partner, William...