Betway strengthens Irish presence with Cork Racecourse sponsorship
Online bookmaker Betway has strengthened its Irish racing portfolio by announcing that it will be the new principal sponsor for Cork Racecourse’s Grade 3 Chase...
Neil Banbury, 32Red: Taking a new approach to sports sponsorship
The Principal Sponsor of Derby County Football Club, 32Red has revealed it’s taking a fresh approach to football sponsorship, working alongside the team to...
Eleven Sports enhances LaLiga coverage with Onefootball partnership
Global sports provider, Eleven Sports has united with digital football platform, Onefootball, for the launch of the first in-app, pay-per-view live streaming football offer.The...
The future of sports betting sponsorships in the US
There are big changes coming in the world of sports betting across the United States of America. In what will see the implementation of...
CIES Football Observatory reveals the MLS’ exponential attendance growth
A report by the CIES Football Observatory has revealed that in terms of attendance, US Major League Soccer (MLS), is one of the fastest...
32Red revitalises football sponsorship model with Derby County deal
Kindred Group-subsidiary 32Red has announced that it will be named as the Principal Sponsor of Derby County Football Club, which will see the operator...
La Liga elevates advertising capabilities with ISG deal
Interregional Sports Group (ISG) has acquired the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga, agreeing a three-year...
Bayern Munich elevates fan engagement with TikTok entry
FC Bayern Munich has become the latest European football club seeking to elevate its fan engagement by joining the video-focused social network TikTok.The entry...
The FA continues to benefit from substantial sponsorship revenue
Issuing its latest financial results, The English Football Association has continued to benefit from solid broadcasting and sponsorship revenue.Results for the 2017/18 season,...
Russell Yershon, Connecting Brands: The importance of loyalty
In recent years, brands have undergone a variety of approaches to maximise sponsorships - with many choosing to switch from club to club, seeking...