MEO Arena’s Super Stage to Host Star-Studded Lineup as SBC Debuts...
SBC is gearing up for a show-stopping Super Stage debut at the impressive MEO Arena, one of Europe’s largest indoor sports venues. SBC Summit...
Middlesbrough and Kindred commit to social initiatives in partnership extension
Middlesbrough Football Club and gambling operator Kindred Group have extended its long-running partnership for an additional two years. Kindred will remain as the club’s front-of-shirt...
Hull City reveals ‘landmark’ sponsorship agreement
Hull City FC has become the latest football club to partner with a financial firm, naming Cremello Currency as its official FX partner for...
Tom Brady’s Autograph refocuses on content over NFTs
Autograph, a fan engagement platform co-founded by NFL legend Tom Brady, has launched a new project - though this latest initiative lacks one of...
Arsenal harness NTT Data’s services to connect closer to fans
Arsenal Football Club has agreed a new multi-year partnership with global digital business and IT service company NTT Data to become its official digital...
Club Brugge ups sponsorship game for Champions League
Belgium football team Club Brugge KV has partnered with analytics company Shikenso Analytics for its UEFA Champions League (UCL) campaign. As per the agreement, Shikenso...
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
International sportsbook Betfair is maintaining its visibility in Brazil by renewing its partnership with Cruzeiro Esporte Clube.The company, part of multinational, multi-brand gaming group...
Manchester United announces renewal of major partnership
Manchester United has extended its partnership with DHL, the club’s official logistics partner, until 2027. At the heart of the deal is the ‘United for...
Channel 4’s YouTube use in Paralympic coverage paid off
Channel 4’s coverage of the Paris Paralympics is reaching a large audience according to the British broadcaster’s viewing figures.Over 17.4million viewers across both linear...
Extreme E scraps 2024 races amid Extreme H transition
Extreme E has cancelled the remaining fixtures of its 2024 schedule as it focuses on its transition to the hydrogen-powered Extreme H.This cancellation means...