Santander new Formula One banking partner following Ferrari split
International bank Santander has become the new retail banking partner of Formula One in a multi-year partnership that will begin in 2025. The collaboration will...
Detroit Lions to enhance fan experience with Caesars
Ahead of the upcoming 2024/25 NFL campaign, the Detroit Lions have partnered with Caesars Sportsbook to offer custom fan experiences throughout the season. Fans of...
Chelsea joins list of Betway’s Premier League partners
Chelsea FC has announced online sports betting and gaming brand Betway as its official European betting partner.As part of the multi-year deal, Betway's branding...
Newcastle United embraces Red Bull deal amid rising revenues
Newcastle United has become the first Premier League club to partner with Austrian energy drink company Red Bull.As Newcastle United’s official energy drink partner,...
SBC launches new Affiliate Leaders magazine
The travails of betting and gaming SEOs during a year of chaotic activity by Google is the subject of the cover story for the...
Cleveland Browns signs local firm in 20-year stadium deal
Cleveland Browns has opted for a long-term sponsorship arrangement for its stadium naming rights via a deal with Huntington National Bank.The 20-year agreement will...
Nottingham Forest becomes Parimatch’s second 2024/25 Premier League partner
Nottingham Forest FC has signed its third betting sponsor for the ongoing season, with Parimatch UK joining Kaiyun Sports and Betway as partners of...
Ferrari confirms UniCredit deal after Santander exit
Ferrari has announced that UniCredit will replace Santander as its partner, following the end of its agreement with the Spanish bank.The multi-year partnership with...
Chelsea offers fans signed shirts through MatchWornShirt
Chelsea FC has teamed up with MatchWornShirt, a global company that allows fans to own match-worn and autographed shirts.Under the agreement, Chelsea fans can...
UEFA extends Lidl deal to cover Europa and Conference Leagues
UEFA seems to be set on making the most out of existing partnerships this year, extending yet another agreement from the EURO 2024 tournament...