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Football
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Pepsi to provide unique gaming experience with EA Sports FC
July 11, 2023
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Asia
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W-Sport signs Astro in Malaysia to showcase women’s sports 
July 11, 2023
Twenty20 match at Lords Cricket Ground London
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Cricket
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MLC and Viacom18 enter deal for India streaming rights
July 10, 2023
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Latest News
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Paddy Power 'hits the bullseye' as PDC World Championship sponsor
July 10, 2023
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Features & Analysis
Time to read: 3 min
Chelsea release 2023-24 kit without front-of-shirt sponsor
July 10, 2023
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Fan Engagement
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U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
July 10, 2023
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Football
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iGaming Daily: Regulatory framework can have positive impact on Brazilian sponsorships  
July 7, 2023
Stake’s UFC links strengthened further with Alex Pereira
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Europe
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UFC touches gloves with bet365 for a third consecutive year
July 7, 2023
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Fan Engagement
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MLB launches ‘first-ever’ virtual professional sports ballpark  
July 6, 2023
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Latest News
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NFL and Genius Sports extend sports betting data deal until 2028
July 6, 2023
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Football
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La Liga signs "revolutionary" five-year deal with EA
July 6, 2023
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Football
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Blackpool FC names LeoVegas as new front-of-shirt sponsor
July 6, 2023
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Fan Engagement
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Cleveland Guardians sign Marathon as inaugural MLB sleeve partner
July 5, 2023
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Features & Analysis
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Chelsea-Stake deal now off amid fan backlash
July 5, 2023
West Ham crest on a kit.
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Fan Engagement
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West Ham signs with eToro to grow women's football in the UK
July 5, 2023
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Football
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Manchester City enlists Asahi Super Dry as new training kit partner
July 4, 2023
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Football
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FC Barcelona and PRIME Hydration sign multi-year deal
July 4, 2023
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Asia
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Dream11 becomes lead sponsor of Indian cricket 
July 4, 2023
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Football
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Nottingham Forest extends E.ON deal ahead of 2023-24 season
July 3, 2023
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Football
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Leeds United confirms new training kit and front-of-shirt sponsors for new season 
July 3, 2023
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Features
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Bill Mummery has 'no doubt' over SBOTOP's Fulham deal post gambling shirt phase-out
July 3, 2023
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Europe
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Poland’s Raków Częstochowa highlights web3 focus with Zondacrypto partnership
July 3, 2023
Flag of Manchester City in wind.
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Football
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Manchester City propels OKX partnership with first team sleeve deal
June 30, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026