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Time to read: 4 min
Is less more? SGG Media on lessons to be learnt from micro-influencers 
August 29, 2023
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Football
Time to read: 2 min
Southampton FC nets new sleeve sponsorship
August 29, 2023
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Europe
Time to read: 2 min
Logan Paul’s Prime continues sponsorship push with Haaland
August 25, 2023
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Fan Engagement
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IMG strengthens sports production with double appointment
August 25, 2023
Juventus logo.
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Europe
Time to read: 2 min
Juventus taps into growth of women's football with new partnership
August 25, 2023
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Football
Time to read: 2 min
Ronaldo takes a trip down the multiverse in new Betfair ad
August 25, 2023
Detailed view of St James' Park in Newcastle upon Tyne, England.
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Latest News
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Newcastle United lands Sportsbet.io collaboration 
August 24, 2023
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Football
Time to read: 2 min
Neymar makes move into equestrian with Horse Team
August 24, 2023
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Cricket
Time to read: 2 min
Mastercard named headline sponsor of ICC Cricket World Cup
August 24, 2023
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Fan Engagement
Time to read: 3 min
New York Jets and Sportsbreaks partner to bolster UK engagement
August 23, 2023
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Fan Engagement
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ViewLift secures Vegas Golden Knights deal ahead of NHL season start
August 23, 2023
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Football
Time to read: 2 min
Soccer Supplement to continue providing Crystal Palace with sports nutrients
August 22, 2023
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Asia
Time to read: 2 min
Bundesliga extends Next Media deal to expand on ‘500%’ growth in Vietnam  
August 22, 2023
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Football
Time to read: 2 min
Midea nets Erling Haaland brand ambassador deal 
August 22, 2023
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Football
Time to read: 2 min
Fulham FC enlists Ebury as the club's official FX partner
August 22, 2023
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Europe
Time to read: 2 min
WINBET renews front-of-shirt deal with Botev Plovdiv 
August 22, 2023
Argentine Football Association (AFA)
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Fan Engagement
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AFA signs trading platform XTrend as new regional sponsor 
August 22, 2023
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Football
Time to read: 2 min
Leicester City and Parimatch look forward to building on success in renewal
August 21, 2023
Independent Football Regulator
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Football
Time to read: 2 min
Swindon Town FC partners with QuinnBet 
August 21, 2023
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Latest News
Time to read: 2 min
Iga Swiatek becomes Visa ambassador to help fund charitable efforts
August 21, 2023
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Asia
Time to read: 3 min
La Liga signs sponsorship deal with Visit Saudi for football-fueled tourism 
August 21, 2023
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Football
Time to read: 2 min
Tottenham names AstroPay as club's official payments partner
August 18, 2023
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Fan Engagement
Time to read: 2 min
La Liga and Globant enlist Microsoft's AI to transform the league
August 18, 2023
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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