Formula One builds on younger audience surge with LEGO deal
Formula One has partnered with the LEGO Group to launch F1-inspired LEGO products for builders of all ages. Following the agreement, LEGO will launch an...
Marcelo Claure makes 10% investment in MLS’ New York City FC
Belgian-American businessman Marcelo Claure has become a stakeholder in New York City FC, the flagship US holding in the City Football Group’s international sports...
La Liga bolsters international expansion with Bitget as new crypto partner
La Liga has partnered with cryptocurrency exchange and Web3 company Bitget as its new official crypto partner. Announced during the recent Token2049 event in Singapore,...
Liverpool set to host ‘game changing’ boxing event in 2025
Liverpool has won the bid to host the inaugural World Boxing Championships, an Olympic-style event launched by the new International Federation World Boxing.Set to...
Glasgow ends months of uncertainty to become 2026 Commonwealth Games host
Glasgow has stepped in as the host city of the 2026 Commonwealth Games after the destination for the event was left in limbo for...
DAZN enters crypto sphere with European partnership
DAZN has announced a multi-market partnership with crypto exchange Bitpanda across Germany, Austria, Switzerland, Italy and France. Under the agreement, Bitpanda will serve as DAZN's...
Scotland’s Rangers FC renews long-running betting partnership
Rangers FC has extended its long-running partnership with Swedish international gaming firm Kindred, showing a continuing strong relationship between betting and football in Scotland.The...
Serie A and Socios to provide more football blockchain-backed benefits
Serie A is tapping deeper into blockchain technology by extending its partnership with Socios.com to provide the league's fans more benefits via digital fan...
ECB continues on digital transformation path with Cognizant
The England and Wales Cricket Board (ECB) has named Cognizant as its official digital technology transformation partner and official IT consulting partner.At the heart...
Adidas to supply Champions League balls for three more years
UEFA has confirmed that Adidas will remain the official match ball supplier for the Champions League for the next three seasons.The three-year deal allows...