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Fan Engagement
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La Liga and Globant enlist Microsoft's AI to transform the league
August 18, 2023
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Fan Engagement
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YouTube reveals features for NFL Sunday Ticket
August 17, 2023
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Football
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Manchester United gets smart with latest collaboration 
August 17, 2023
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Latest News
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Jackpocket enters Massachusetts stage with “historic” Red Sox deal 
August 17, 2023
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Horse Racing
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Unibet seals multi-million pound deal to remain Champion Hurdle sponsor
August 16, 2023
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Fan Engagement
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AFC Bournemouth reveals new food promotion with UberEats
August 16, 2023
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Europe
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DAZN furthers women’s sport commitment with ata football acquisition
August 16, 2023
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Europe
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OlyBet inks official partnership with Ryder Cup 
August 16, 2023
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Fan Engagement
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Serie A rights can be vital for betting engagement 
August 15, 2023
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Football
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Wolves reveal 6686 sport as new sleeve sponsor during Man United game 
August 15, 2023
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Football
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Burnley FC taps into Web3 in new Rapidz partnership
August 15, 2023
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Fan Engagement
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RAI gets ‘extraordinary opportunity’ to showcase Italy’s Serie A Femminile
August 15, 2023
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Fan Engagement
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Verizon extends sponsorship deal with LaLiga North America 
August 14, 2023
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Latest News
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SBC Summit Latinoamérica: Unveiling Intricacies  on Sports Teams & Media Dynamics
August 14, 2023
A yellow DAZN sign next to a football in a green net.
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Europe
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DAZN and Pluto TV launch four new sports channels for German fans 
August 14, 2023
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Asia
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AS Monaco and 6686 Sport to enhance global following in Asia
August 11, 2023
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Latest News
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Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track 
August 11, 2023
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Football
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West Ham United continues long term Lyca Mobile extension
August 11, 2023
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Europe
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Logan Paul and KSI founded PRIME partners with FC Bayern Munich
August 10, 2023
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Partners
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Andy Roddick lends insight to fans as new Betway ambassador
August 10, 2023
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Football
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Liverpool and Google Pixel partner to tap into the world of AI
August 9, 2023
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Fan Engagement
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Preston and EPIC renew charitable Man of the Match award
August 9, 2023
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Football
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Sheffield United announces CFI as new front-of-shirt sponsor
August 8, 2023
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Featured Articles
LIV Golf player Jon Rahm
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026