MLS partners Caterpillar to build ‘more modern football community’
Caterpillar has announced a multi-year sponsorship with Major League Soccer (MLS) as the construction machinery brand grows in both the US and Canada.With the...
Kevin De Bruyne begins ambassador role for crypto platform
Kevin De Bruyne, Manchester City FC midfielder, has signed an agreement to become the latest brand ambassador for crypto exchange platform, Phemex.The Belgian player...
AC Milan ‘moves closer to fanbase’ with Betsson partnership
AC Milan and Betsson have formed an agreement which sees the online gambling company become the club’s official regional partner for LatAm.The 2021/22 Serie...
Real Betis partners OlyBet to drive regional engagement
Real Betis has formed a deal with online sports casino brand OlyBet, focused on driving media campaigns and coordinating regional fan engagement opportunities. Fans of...
Argentine Football Association gains first betting sponsor
The Argentine Football Association (AFA) has named sports betting and casino operator, BetWarrior, as an official sponsor in a four year deal.BetWarrior will serve...
Crystal Palace sign cinch as shirt sponsor in replace of gambling...
Crystal Palace FC has announced cinch as its new official front of shirt sponsor for the 2022/23 season for both the men and women’s...
Airasia initiates fan activations following return to UFC
The UFC and airasia Super App have announced a partnership that will see the travel and lifestyle platform in Asia Pacific become an official...
Cazoo forms first Italian football collaboration with Bologna FC
Bologna FC 1909 has signed a multi-year deal with Cazoo, which will see the online second-hand car dealership become the main partner and new...
ECB renews Sportradar live data and fan engagement partnership
The England and Wales Cricket Board (ECB) has extended its live data and fan engagement partnership with Sportradar’s InteractSport solution until 2024.The ECB has...
FIH moves into the betting space with BetCity.nl
The International Hockey Federation (FIH) has signed a deal which names Dutch betting company, BetCity.nl, as the first-ever betting partner of hockey’s world governing...