Sevilla FC to join Castore’s portfolio of sportswear partnerships
Sevilla FC and Castore have announced a multi-season partnership, with the sportswear brand becoming the official kit supplier of the La Liga team.The deal...
Betano named Romanian Cup sponsor as tournament undergoes restructure
The Romanian Football Federation (FRF) has signed an agreement with Betano, making it the naming partner of the Romanian Cup knockout tournament. Kaizen Gaming’s sports...
Emirates secures longest sponsorship in English domestic cricket
Emirates has signed a seven-year extension of Lancashire Cricket’s headline partnership, which includes naming rights of the Emirates Old Trafford stadium.Until 2029, the deal...
AFL brings fans ‘authentic connection’ to football with first Reddit avatars
The Australian Football League (AFL) and Reddit have revealed the first ever sports partnership for Reddit Avatars.Launching a limited series of AFL-themed Avatar gear...
Rakuten holds its place on Golden State Warriors kit
The Golden State Warriors and Rakuten Group have renewed their multi-year partnership, maintaining Rakuten’s status as official jersey badge partner of the NBA team. Rakuten’s...
Viaplay becomes streaming home of the Championship across Europe
Viaplay is set to broadcast the EFL Sky Bet Championship in every Nordic and Baltic country, Poland and the Netherlands from the 2022/2023 season.The...
Kappa continues support for British basketball following ‘monumental growth’
The British Basketball League (BBL) and Women’s British Basketball League (WBBL) have renewed their partnerships with exclusive apparel sponsor, Kappa.In partnership since 2016, Kappa...
Bundesliga extends Sky Mexico partnership following ‘rapid growth’
The Bundesliga has extended its partnership with Sky with a four season deal in Mexico and Central America covering both the Bundesliga and Bundesliga...
Betcris expands exposure in Panamanian Baseball stadiums
The Panamanian Baseball Federation (PBF) has signed an agreement with Betcris which becomes the exclusive sponsor in the sports betting category of the 2022...
Trident Leagues and Entain connect football fans and volunteers
The Trident Leagues and The Entain Foundation have launched the Pitching In Volunteer Hub, an online portal that aims to connect football fans and...