Man City supports sustainability while adding to partnership portfolio
Manchester City FC has formed a new partnership with renewable energy and sustainable development company Masdar, which will support a global sustainability campaign.Ahead of...
Meruelo’s Arizona Coyotes launches betting platform under same ownership
The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming.Available to download from...
TikTok creates ‘high demand’ football content in CAF partnership
The Confederation of African Football (CAF) has announced a partnership with TikTok as the latter aims to bring content to fans of the sport...
Swindon Town links with Stake.com ahead of Manchester City clash
Swindon Town FC has become the second UK football club to enter into a partnership with cryptocurrency betting firm Stake.com.Under the terms of the...
Basketball Champions League gives fans free content with LNB TV
The National Basketball League (LNB) has announced a partnership with the Basketball Champions League (BCL), to offer fans free viewership of the latter’s matches.As...
IBA pursues further anti-doping strategies with ITA
The International Boxing Association (IBA) has renewed its partnership with the International Testing Agency (ITA) for a further three years in a bid to...
La Liga introduces Amazon store with 13 of its clubs
La Liga Santander has worked alongside Amazon in launching a new Amazon store to make team merchandise available to fans consisting of over 1,600...
Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport
Sky Bet’s partnership with the English Football League (EFL), which was first established in 2013, has been described as one of the ‘most significant’...
Emirates Palace accommodates ‘collaborative’ Man City deal
Manchester City FC has formed a new partnership with Abu Dhabi-based Emirates Palace, becoming the club's luxury hotel partner.The new partnership will see the...
Racing League 2022 secures first time coverage with ITV4
Racing League has finalised an agreement with ITV Racing for the 2022 competition to be broadcast live on ITV4 for the first time.With six...