Santa Margherita strengthens collaboration with Italian champions
After its sponsorship of the 2020/21 Serie A title, Santa Margherita is strengthening its collaboration with Inter Milan by becoming the team’s official wine...
Severstal forms fan engagement focused partnership with Fonbet
Russian ice hockey club Severstal has signed a four-year partnership with sports betting operator Fonbet, with the duo planning on leveraging the deal for...
Six Nations Rugby continues BBC Radio broadcast
Six Nations Rugby has announced that BBC Radio will continue to broadcast the Guinness Six Nations Championship, having agreed a new four-year partnership that...
Man City expands ‘popular digital content’ with Midea
Manchester City FC has announced an extension to its partnership with Midea, covering both the men's and women’s teams.In entering its third term, the...
T20 World Cup ensures ‘world-class protection’ in Dettol deal
The International Cricket Council (ICC) has announced Dettol as the official hygiene partner of the Men’s T20 World Cup.The collaboration looks to ensure ‘world-class...
Predators announces sports betting partnership with Bally’s
The Nashville Predators has designated Bally's as an official sports betting partner and the official free-to-play partner of the team and its Bridgestone Arena.The...
Formula E establishes first blockchain title sponsorship with Avalanche
Formula E has announced that Avalanche has partnered with Andretti to serve as the team’s title sponsor ahead of its eighth season of the...
DP World Tour partners BDSwiss in ‘technical expertise’ commitment
The DP World Tour Championship has announced investment service BDSwiss as its new sponsor in collaboration with the European Tour.As part of the arrangement,...
NBA partners Coinbase in ‘exploring the future’ of fan engagement
The National Basketball Association (NBA) has announced a collaboration that sees Coinbase become its exclusive cryptocurrency platform partner.The deal marks the first ever cryptocurrency...
OneFootball aims to engage younger fans via Klefer streaming partnership
Klefer has signed an agreement with OneFootball to stream live matches and on-demand highlight clips from the Copa Intelbras do Brasil for the 2021...