NHL announces Liga Stavok as sports betting partner in marketing push
The National Hockey League (NHL) has announced Liga Stavok as its sports betting partner, alongside the official sportsbook of the NHL in Russia and...
NHL partners OFX to aid league in currency exchange
The National Hockey League (NHL) has signed a deal which names OFX, a money transfer provider, as its official currency exchange provider.OFX has agreed...
Betfred to open activation tent for Broncos fans
Betfred Sports has announced plans to open its activation tent at Empower Field Stadium for every Denver Broncos home game, in a bid to...
WNBA finds ‘significant opportunity’ with new sporting goods partner
The Women’s National Basketball Association (WNBA) has announced that Dick’s Sporting Goods is to be named an official marketing partner of the league.The agreement...
Lakers secure first international partnership in community initiative drive
The NBA outfit, LA Lakers, has announced its community and marketing deal with Korean food company Bibigo, which establishes the team’s first international partnership.The...
NEO expand ‘successful’ partnership with payment solution
FIFA esports top-flight team NEO has announced its extended partnership with Paysafecard after a ‘successful’ first year.The eCash payment brand will continue to be...
LSU Athletics add to Caesars list of sponsees in responsible gaming...
LSU Athletics has announced Caesars Sportsbook as the sides official gaming and sportsbook partner in an aim to expand responsible sports education, whilst adding...
Liverpool FC moves with SC Johnson for “waste-free world”
Liverpool FC has entered a ‘Goals for Change’ partnership with SC Johnson, the producer of the Mr Muscle household cleaning product, in a bid...
ICC targets emerging markets with new Australia streaming deal
The International Cricket Council (ICC) has entered an agreement with Cricket Australia to broadcast the Australian cricket schedule on its recently launched ICC.tv platform, focusing...
IndyCar Series releases 2022 schedule with ‘record number’ of races
The NTT IndyCar Series has released its 2022 schedule with a record number of 14 out of 17 races to be broadcast on NBC,...