Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...
FIFA extends longstanding partnership to cover Club World Cup
FIFA has extended its partnership with AB InBev, naming it the official beer partner of the Club World Cup 2025. As part of the agreement,...
English rugby has ‘great deal to be positive about’ despite losses...
English rugby union’s financial losses widened during the 2023/24 cycle according to latest figures from the Rugby Football Union (RFU).Fewer home Six Nations games...
Australian Open serves up Haier two-year sponsorship deal
TV and appliance company Haier has become a sponsoring partner of the Australian Open set to begin next January and last until 2027. Announced during...
Al Nassr teams up with Mkers to redefine competitive gaming
The esports division of Saudi club Al Nassr has partnered with Italian esports organisation Mkers. As part of the deal, Al Nassr has signed Portuguese...
Premier League approves APT changes with City and Vila opposed
Premier League clubs have voted in favour of changes to the top-flight’s Associated Party Transactions (APT) rules, with Manchester City maintaining its long-held opposition.APT...
Leicester City responds to reports of front-of-shirt betting partner’s bankruptcy
Leicester City FC has responded to media reports that its front-of-shirt sponsor BC.Game, an online betting and gaming firm, has gone bankrupt.Multiple media outlets...
WST prepares for Masters event with OlyBet partnership
The World Snooker Tour (WST) has announced an expansive partnership with sportsbook OlyBet. Following the agreement, OlyBet will serve as the official European betting partner...
Juan Mata confirms investment in new MLS team San Diego FC
Former Chelsea and Manchester United player Juan Mata has become an investor in the new Major League Soccer(MLS) team San Diego FC. Mata becomes the first active player to acquire a stake in...
England footballer joins BrewDog co-founder in energy drink investment
Eberechi Eze, a professional footballer in the Premier League and for the England national team, has embarked on a new business venture.The Crystal Palace...