NWSL advocates for ‘closing the pay gap’ in UKG partnership
The National Women’s Soccer League (NWSL) has formed a multi-year partnership which makes HR, payroll, and workforce management company, UKG, the first-ever title sponsor...
NFL continues UK and Ireland sponsorship deal with 888sport
The National Football League (NFL) has renewed its partnership with 888sport, with the betting operator continuing to sponsor its London fixtures. Under the terms of...
Binance becomes main global sponsor of Argentina national teams
The Argentine Football Association (AFA) has extended its relationship with Binance with a five-year deal that names the company as the main global sponsor...
Crystal Palace scores new sleeve sponsor in Mukuru
Crystal Palace has named financial services platform and money transfer provider, Mukuru, as the Premier League team’s official sleeve sponsor for the 2022/23 season.Africa-based...
PGA Tour expands augmented reality partnership with Quintar
The PGA Tour has formed a three-year agreement with Quintar to expand the Tour’s augmented reality (AR) experience on mobile devices for fans attending...
W Series season-opener renamed under Hard Rock sponsorship
W Series has announced that Hard Rock International will be the title sponsor of the 2022 season-opening double-header in Miami, which is taking place...
Dream Finders Homes moves to PGA Tour in marketing partnership
The PGA Tour has partnered Dream Finders Homes which names the latter as the official home builder of the PGA Tour and PGA Tour...
BMW ‘elevates on site experience’ as Kentucky Derby sponsor
The Kentucky Derby has announced BMW of North America as the first ever official luxury automotive partner of the annual horse race held in...
UCI continues 27-year-long Tissot partnership
The Union Cycliste Internationale (UCI) has extended its partnership with Swiss Watchmaker, Tissot, with the original collaboration dating back to 1995.The firm is the...
Dillian Whyte partners with Lucky Block ahead of title clash
Heavyweight boxer Dillian Whyte has been announced as the latest brand ambassador of crypto sports games platform Lucky Block, ahead of this weekend’s WBC...