Dream Finders Homes moves to PGA Tour in marketing partnership
The PGA Tour has partnered Dream Finders Homes which names the latter as the official home builder of the PGA Tour and PGA Tour...
BMW ‘elevates on site experience’ as Kentucky Derby sponsor
The Kentucky Derby has announced BMW of North America as the first ever official luxury automotive partner of the annual horse race held in...
UCI continues 27-year-long Tissot partnership
The Union Cycliste Internationale (UCI) has extended its partnership with Swiss Watchmaker, Tissot, with the original collaboration dating back to 1995.The firm is the...
Dillian Whyte partners with Lucky Block ahead of title clash
Heavyweight boxer Dillian Whyte has been announced as the latest brand ambassador of crypto sports games platform Lucky Block, ahead of this weekend’s WBC...
Padres picks Motorola in ‘first of its kind’ jersey patch partnership
The San Diego Padres have announced that Chicago-based telecommunications company, Motorola, will serve as the official jersey patch partner of the team beginning with...
Penguins partner Highmark under new jersey advertising programme
The National Hockey League’s (NHL) Pittsburgh Penguins have formed a multi-year agreement with Highmark, which places the Highmark Blue Cross Blue Shield patch on...
Cazoo strikes further links in football with LOSC partnership
Lille Olympique Sporting Club (LOSC) has formed a multi-year agreement with online automobile retailer Cazoo which becomes the main partner and new jersey sponsor...
PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship
Paris Saint-Germain (PSG) has formed a partnership with GOAT as the online sneakers, apparel and accessories platform becomes the new official sleeve sponsor of...
CD Malacateco becomes latest football club in Betcris sponsor portfolio
Toros del Malacateco (CD Malacateco) has partnered with international betting firm Betcris, with the company becoming the official sponsor of the Guatemalan top-flight football...
AC Milan unveils Konami as first official training wear partner
Serie A league leader AC Milan has announced a partnership with game developer Konami which sees the latter become the Rossoneri’s official training wear...