Padres picks Motorola in ‘first of its kind’ jersey patch partnership
The San Diego Padres have announced that Chicago-based telecommunications company, Motorola, will serve as the official jersey patch partner of the team beginning with...
Penguins partner Highmark under new jersey advertising programme
The National Hockey League’s (NHL) Pittsburgh Penguins have formed a multi-year agreement with Highmark, which places the Highmark Blue Cross Blue Shield patch on...
Cazoo strikes further links in football with LOSC partnership
Lille Olympique Sporting Club (LOSC) has formed a multi-year agreement with online automobile retailer Cazoo which becomes the main partner and new jersey sponsor...
PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship
Paris Saint-Germain (PSG) has formed a partnership with GOAT as the online sneakers, apparel and accessories platform becomes the new official sleeve sponsor of...
CD Malacateco becomes latest football club in Betcris sponsor portfolio
Toros del Malacateco (CD Malacateco) has partnered with international betting firm Betcris, with the company becoming the official sponsor of the Guatemalan top-flight football...
AC Milan unveils Konami as first official training wear partner
Serie A league leader AC Milan has announced a partnership with game developer Konami which sees the latter become the Rossoneri’s official training wear...
Caesars Sportsbook adds New York Mets to sponsorship portfolio
Caesars Sportsbook has continued its flurry of sponsorships after becoming the official sports betting partner of the New York Mets.Through the multi-year agreement, Caesars...
Topps partners UEFA and Mourinho for EURO 2024 collectibles
UEFA has finalised a deal with The Topps Company which will become an official licensed partner of UEFA EURO 2024, UEFA EURO 2028 and...
Clutch gains ‘camera visible’ branding spots throughout the NHL
The National Hockey League (NHL) has formed a multi-year partnership with Clutch which becomes the official online pre-owned car retailer of the sport in...
Bernardo Pontes: When it comes to sponsorship ‘the game has not...
With 95% of Brazil’s Série A clubs currently sponsored by betting companies, the league carries a huge following and is building on opportunities for...