Al Sadd SC becomes New Balance’s first Middle East sponsorship
Al Sadd SC has formed a collaboration with sports footwear and apparel brand, New Balance, as the latter becomes the official partner of the...
Nissan continues Netball Australia commitment in triple partnership extension
Netball Australia, the Suncorp Super Netball League, and the Origin Australian Diamonds have each expanded their long term partnership with Nissan, which continues as...
Miami Marlins ‘exceeds expectations’ in PNC Bank sponsorship renewal
Miami Marlins has announced PNC Bank as the Major League Baseball (MLB) team’s newest pillar partner in a multi-year sponsorship extension.The expansion sees the...
Cazoo strengthens commitment to snooker in first British Open sponsorship
The World Snooker Tour (WST) has expanded its partnership with online car retailer, Cazoo, as the latter becomes the main sponsor of the British...
8XBet and Teddy Sheringham: Working with the best in sports sponsorships
Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...
‘Highly anticipated’ Golovkin vs Murata fight sponsored by Stake.com
The upcoming middleweight boxing match between Gennady Golovkin and Ryōta Murata on 9 April is being sponsored by cryptocurrency betting platform, Stake.com.Fans in attendance...
MLB brings Capital One cardholders ‘exclusive tickets and experiences’
Major League Baseball (MLB) has partnered with Capital One which becomes the league's official bank and credit card partner, as well as the presenting...
Atlético Mineiro extends Betano front-of-shirt sponsorship
Atlético Mineiro has announced the renewal of its sponsorship agreement with Betano, which will continue to appear on the team's shirt until the end...
FIFA fills final partner position for World Cup with QatarEnergy
FIFA has revealed QatarEnergy as an official partner which joins the line-up of companies supporting the upcoming FIFA World Cup Qatar 2022. The liquified natural...
MediaWorks ‘elevates the profile’ of women’s rugby in World Cup sponsorship
The Rugby World Cup 2021 has announced radio and outdoor media company MediaWorks as an official sponsor of the tournament which had been postponed...