Panther City Lacrosse Club forms ‘historic’ PlayUp partnership
Panther City Lacrosse Club has announced a partnership with PlayUp, as the latter becomes the National Lacrosse League (NLL) team’s first ever sports gaming...
Five Chilean Primera División clubs maximise Betway’s brand visibility
Betway has become the official premium partner of five football clubs in the Chilean First Division, in a deal brokered by 1190 Sports.The teams...
Growth of Ghana Women’s Premier League underscored in Betway partnership
The Ghana Women’s Premier League has gained a new development partner in online gambling company Betway, in a deal agreed by the Ghana Football...
HelloFresh delivers to new audiences in treble NHL partnerships
The National Hockey League’s (NHL) Nashville Predators, New York Islanders, and Los Angeles Kings have all announced HelloFresh as the first meal kit partner...
Arnold Clark Cup scores media partnership with Goal
The Arnold Clark Cup has named football publisher Goal as the official media partner of international women’s football competition, which features England, Spain, Canada,...
Campeonato Gauchão collaboration expands Betsson’s brand awareness in Brazil
Campeonato Gauchão has unveiled Betsson as the football championship’s latest sponsor which will be present in all commercial properties of the competition.The Swedish online...
PDC to be played with Winmau boards only in ‘biggest deal...
The Professional Darts Corporation (PDC) has announced that events will be played exclusively using Winmau dartboards in a five-year partnership.The Winmau Blade 6 Triple...
Hancock Prospecting sponsors Australian Olympic Team in ‘change-making’ deal
The Australian Olympic Committee (AOC) has announced a partnership with Hancock Prospecting, as the mining company sponsors the country’s olympic team.Until 2026, the collaboration...
SailGP signs Mubadala as Grand Final title sponsor
SailGP has announced a new partnership with Mubadala Investment Company which will become the title partner of the Season 2 Grand Final. Taking place in...
Ski Classics ends Visma seven-year title partnership
Ski Classics has made the decision to end its partnership with Visma after season XII, which has been the title partner of the competition...