US stock car motor racing operating organisation NASCAR has announced the launch of two betting education initiatives this week, as interest in sports betting in the North American markets continues to rise.

The first educational initiative will include a series of five short videos featuring Todd Fuhrman, a media personality and former Las Vegas oddsmaker, who will offer 90-second tutorials on NASCAR betting markets.

This will launch ahead of the Go Bowling at the Glen event, held on Sunday 8 August at 3pm, which will be broadcast live on the NBCSN/NBC Sports App, MRN and via SiriusXM NASCAR Radio.

Outright markets will be the focus of the first episode in the series, with following episodes covering winning teams, winning manufacturers, top three, five and 10 place finish-place odds and head-to-head matchup props.

“The best part about NASCAR is that the market changes week to week, and you’re going to have ample opportunity to shop around for the best prices,” Fuhrman remarked.

“It’s not just going to the window for a ticket on the favorite at 3-to-1 hoping for the best-case scenario, but shopping around through a variety of our NASCAR partners and identifying not only the favorite but some of the value propositions that are available and maybe even that long shot you think has an excellent chance to grab the checkered flag,”

One video will be shown each week throughout the remainder of the season according to the sanctioning organisation’s plans, with BetMGM, Barstool Sportsbook and Wynn BET – NASCAR’s three official sports betting partners – gaining brand exposure through the deal.

In addition, the American Gaming Association’s (AGA)  ‘Have a Game Plan’ responsible gambling initiative will also be promoted throughout the educational campaign.

“Education is a top one, two or three priority for me,” said Joe Solosky, NASCAR’s Managing Director of Sports Betting, NASCAR. “It’s something that I’m working on to teach fans how to bet on NASCAR or what the advantages and differences are of NASCAR against other sports.”

NASCAR resumed track-based events in May following two months of virtual competitions due to the COVID-19 pandemic, with the return of the popular motorsport attracting 6.32 million viewers on the FOX broadcasting network.

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