Spanish LaLiga club Deportivo Alavés has become the latest professional football club to embrace cryptocurrency as a means of enhancing fan engagement, striking a deal with

As part of the three-year agreement with the Turkish cryptocurrency firm, Bitci will make 30 million tokens available via Bitcoin and the existing Spanish National Team Fan Token offering, at a pre-sale price of €0.10 ($0.12).

Alavés and Bitci have initiated the project as a means of enabling the Basque Country club’s fans to invest in the team ahead of the upcoming 2021/22 LaLiga season.

Additionally, Bitci will gain marketing and branding opportunities as a result of the agreement, benefiting from advertising exposure at both Alavés home Mendizorrotza stadium and at the team’s José Luis Compañón training centre.

The firm already maintains a strong presence in the Spanish sporting sector,with its logo appearing on the training shirts of the Spanish national team under the terms of a three-year partnership with the Royal Spanish Football Federation (REFF), whilst also maintaining a back-of-shirt sponsorship and in-stadia advertising arrangement with Real Bettis.

Outside of Spain, the blockchain technology firm also develops Non-Fungible Tokens for the Brazilian Football Confederation (CBF), and maintains a partnership with Wolverhampton Wanderers FC of the Premier League, functioning as the team’s sleeve sponsor and taking advantage of advertising and branding at the Molineux Stadium.

Furthermore, has also begun to expand its sporting scope outside of football, taking the title sponsorship of the 2021 Austrian Grand Prix, as part of a partnership with FIM MotoGP World Championship organiser Dorna Sports.

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