DHL expands long-running Formula One global collaboration
DHL has agreed an extension of its sponsorship arrangement with Formula One, which will see the international shipping company continue to serve as the...
Cheltenham Festival 2021 forecast for decade-high viewership peak
The 2021 Cheltenham Festival has been forecast to net its biggest viewing audience for 10 years, with fans unable to attend the live event,...
Bayern Munich extends long-running partnership with Tipico
German Bundesliga champions Bayern Munich has extended its long-running partnership with betting operator Tipico.The agreement has been in place since 2015, and the recent...
Camelot announces support for British Olympic and Paralympic teams
Camelot, the operator behind the UK’s National Lottery, has announced its support for the Team GB Olympic and ParalympicsGB teams ahead of the upcoming...
Entain vows to honour Pitching In sponsorship scheme
Entain Plc has confirmed it will stand by its ‘Pitching In’ grassroots and community investment scheme despite the curtailment of the 2020/21 Trident Leagues...
Miami Heat’s NBA home in talks over FTX naming rights
Miami-Dade County is in discussions with cryptocurrency trading exchange FTX for the naming rights to Miami Heat’s AmericanAirlines Arena, according to the Miami Herald.The...
Rugby union icon signs on as World Sports Betting ambassador
South African rugby union international Tendai Mtawarira has been named as World Sports Betting’s (WSB) official ambassador.The Springboks prop will collaborate with the WSB...
IOC approves new Olympic Agenda for upcoming Games
The International Olympic Committee (IOC) has unanimously approved the Agenda 2020+5 strategic roadmap for the next five years, looking to increase revenue streams by...
Nitro Rallycross unveils ‘global strategy’ as sponsors sign on
Nitro Rallycross has announced its new ‘global strategy’ which will see the motorsport property, established by Travis Pastrana and Nitro Circus, stage five events...
Paris 2024 Olympic organisers enlist eight marketing agencies
Paris 2024 Olympic and Paralympic Games organisers have hired eight marketing agencies to boost the summer event’s domestic sponsorship programme.Four French agencies have been...