DoorDash expands sponsorship presence with Nascar deal
Logistics platform DoorDash has further strengthened its presence in the US sports sponsorship sector via a partnership with stock car racing series Nascar.The agreement...
Joe Cole aligns with Nova88 in brand ambassador deal
Former England international Joe Cole has joined Nova88 as the Asian sportsbook’s new brand ambassador.To mark the partnership, Nova88 will release a series of...
New Balance agrees Ligue 1 Lille kit extension
New Balance has secured an extension to its agreement with Ligue 1 club LOSC Lille to continue serving as the French team’s kit supplier.The...
PSG aligns with Fonbet for sports betting collaboration
Paris Saint-Germain has aligned with Fonbet, with the Ligue 1 club naming the operator it’s official betting partner across Russia and the CIS region.Under...
NBA renews long-term partnership with PepsiCo
The National Basketball Association (NBA) has renewed its multi-year partnership with PepsiCo, with the drinks manufacturer continuing as the official soft drink and official...
Borussia Dortmund announces BetMGM marketing collaboration
Borussia Dortmund has named BetMGM as its exclusive regional US partner in a new marketing and fan-focussed collaboration, with the latter emerging as the...
Formula One registers $386m losses during 2020 season
Formula One has lost $386 million during the turbulent 2020 season, the group’s parent company Liberty Media Corporation has revealed.The race series was forced...
RLWC2021 appoints The Value Xchange to boost sponsorship portfolio
Rugby League World Cup 2021 (RLWC2021) organisers have hired sports media and marketing consultancy The Value Xchange to enhance sponsorship sales ahead of this...
Vegas Golden Knights ends controversial UpickTrade partnership
The Vegas Golden Knights has opted to terminate its sponsorship agreement with sports betting tout service UpickTrade.Earlier in February, it was announced that the...
Formula One targets African expansion whilst teams announce new sponsors
Formula One has confirmed that an expansion into the African market is a target for future seasons, the first time the motorsports series has...