MPs debate: Could football “do without” gambling?
Football could “do without” gambling, said Lord Dominic Hubbard, 6th Baron Addington, as he proposed four amendments to the Football Governance Bill.The Liberal Democrat,...
Liverpool welcomes Visit Maldives for ‘unforgettable’ fan experiences
Liverpool FC looks to build upon last season’s commercial success as it inks a new partnership with Visit Maldives.The agreement encompasses both the men’s...
F1’s Racing Bulls strikes ExxonMobil deal for full fuel integration
The Visa Cash App Racing Bulls Formula One team has announced a new sponsorship agreement with ExxonMobil ahead of the start of the F1...
Manchester City explore commercial growth in India with RISE Worldwide
Premier League champions Manchester City is looking to grow its commercial footprint in India by joining forces with sports management and consultant agency RISE...
MLS and Audi celebrate decade-long partnership with further initiatives
Before the start of the 30th MLS season this weekend, the league and Audi have announced they will continue to grow soccer in the...
Liverpool return to Adidas with new a multi-year deal
Adidas will become the new kit manufacturer for Liverpool FC next season as part of a new multi-year agreement. The Athletic’s James Pearce revealed that...
Nottingham Forest enlists payments partner at critical Premier League juncture
At the most critical moment in the club’s history for over two decades, Nottingham Forest FC has decided to overhaul its e-commerce with a...
Inter Miami fuelled for MLS season with Red Bull partnership
With the MLS season set to kick-off next week, Inter Miami have announced a new partnership with Red Bull, becoming the club’s official energy...
SBC Summit 2025: bigger, smarter and with more surprises
SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.The 2025 edition will...
Newcastle United flipped loss into profit in 2023/24 financial year
The significance of Champions League football to a club’s commercial performance has been hammered home yet again, this time in Newcastle United's financial results.Newcastle...