Luke Littler commercial profile grows with BoohooMAN partnership
18-year-old darts phenomenon Luke Littler is continuing to build his sponsorship portfolio, this time signing an agreement to become a partner with BoohooMAN. The UK...
Carlsberg returns to national football as EURO 2028 sponsor
After scaling back its marketing exposure in international football, Carlsberg is returning to national football to become a primary sponsor of UEFA EURO 2028. Carlsberg...
Gambling proposals rejected in Lords Football Governance Bill vote
The Football Governance Bill, which seeks to independently regulate football in the UK, has gained approval by the House of Lords.The government-backed legislation must...
UFC inks NetBet and JD deals ahead of UFC Fight Night...
The UFC is gearing up for its return to London with two new sponsorship and marketing agreements. The premiere mixed martial arts organisation announced that...
INEOS agrees on million-pound deal to exit Spurs sponsorship early
Manchester United’s Co-Owners INEOS have reportedly agreed a deal with Tottenham Hotspur to exit its sponsorship agreement early.According to Inside Sport, Sir Jim Ratcliffe’s...
UEFA and Relevent team up for ‘next-level’ commercial strategy
UEFA has granted Relevent a global mandate to market, sell and manage the commercial rights for all its men's club competitions.Starting from the 2027/28...
MPs debate: Could football “do without” gambling?
Football could “do without” gambling, said Lord Dominic Hubbard, 6th Baron Addington, as he proposed four amendments to the Football Governance Bill.The Liberal Democrat,...
Liverpool welcomes Visit Maldives for ‘unforgettable’ fan experiences
Liverpool FC looks to build upon last season’s commercial success as it inks a new partnership with Visit Maldives.The agreement encompasses both the men’s...
F1’s Racing Bulls strikes ExxonMobil deal for full fuel integration
The Visa Cash App Racing Bulls Formula One team has announced a new sponsorship agreement with ExxonMobil ahead of the start of the F1...
Manchester City explore commercial growth in India with RISE Worldwide
Premier League champions Manchester City is looking to grow its commercial footprint in India by joining forces with sports management and consultant agency RISE...