European Athletics Indoor Championships boosts sponsorship portfolio with Müller
The European Athletics Indoor Championships has named dairy product Müller as an official partner to the 2021 tournament in Torun, Poland.The deal, which was...
Svenska Spel enhances position in Swedish skiing with SSA sponsorship deal
Skidförbundet, the Swedish Ski Association (SSA), has signed a new sponsorship agreement with Svenska Spel, the country’s state owned regulated gambling operator.Svenska Spel will...
WellChild and The Jockey Club sign Cheltenham sponsorship deal
The Jockey Club has formed an agreement with UK children’s charity WellChild, which has seen the organisation become the title sponsor of the Cheltenham...
McLaren Racing inks multi-year deal with Cisco Webex
McLaren Racing has chosen Cisco Webex as the Official Collaboration Partner of its Formula One team.The partnership, which begins this year, will see Cisco...
UFC’s Mackenzie Dern clinches agreement with Betmotion
UFC fighter Mackenzie Dern has signed a partnership agreement with leading Latin American online betting operator Betmotion.The one year contract sees Dern - who...
Manchester City installs Premier League’s ‘most commercially valuable’ pitchside media space
Manchester City is installing a ‘supersized LED’ digital display system at the Etihad Stadium which will become ‘the most commercially valuable’ pitchside media space...
Memphis Grizzlies signs deal with WynnBET as operator continues expansion
National Basketball Association (NBA) franchise the Memphis Grizzlies have signed a sponsorship agreement with online sportsbook WynnBET.Under the terms of the latest agreement with...
Infront acquires minority stake in PSA commercial entity
Infront has been named as a strategic commercial partner to the Professional Squash Association (PSA) in a new multi-year deal.The Wanda Sports Group-owned sports...
UEFA Euro 2020 announces TikTok as Global Sponsor
Mobile video app and social media platform TikTok has been named the Global Sponsor of the upcoming UEFA Euro 2020 tournament.Through the partnership, the...
MansionBet enters greyhound sponsorship with ARC deal
A new agreement signed between the Arena Racing Company (ARC) and MansionBet will see the online sportsbook become a leading sponsor of greyhound racing.The...