NBA nets new beer partner in Michelob Ultra
Ahead of the NBA's return to play on July 30, Michelob Ultra has announced a multi-year partnership with the competition to become its official...
Luton Town secures long term partnership with Umbro
Following Luton Town’s miracle run to avoid relegation from the EFL Championship, the club has announced it has signed a long-term technical kit partnership...
Misfits Gaming strengthens Miami Heat and Orlando Magic partnership
Esports organisation Misfits Gaming Group has expanded its partnership with Florida-based NBA sides Miami Heat and Orlando Magic, enabling both teams to include all...
UBS strikes 20-year arena naming rights deal with NHL’s Islanders
Swiss investment bank UBS has signed a 20-year arena naming rights agreement, reportedly worth $275m, for New York Islanders’ new sports venue at Belmont...
Leicester City reveals front-of-shirt Thailand partnership
Leicester City has announced a season-long partnership with the Tourism Authority of Thailand which will see its new ‘Thailand Smiles With You’ campaign featured...
Women’s British Open undergoes rebranding following AIG extension
The Women's British Open, one of the five major championships in women’s golf, has been rebranded as the AIG Women's Open due to its...
Team Ineos rebrands as Ineos Grenadiers ahead of Tour de...
Team Ineos has revealed that it is rebranding to Ineos Grenadiers ahead of the Tour de France.The British professional cycling team’s new name is...
The esports report – British Esports partners with Table Tennis England...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Leeds United nets ‘record-breaking’ five-year adidas partnership
Recently promoted Leeds United has struck a ‘record-breaking’ five-year deal with adidas, making the sportswear brand the club’s official kit partner from the 2020/21...
IRFU secures four-year Canterbury extension
The Irish Rugby Football Union (IRFU) has renewed its partnership with sportswear brand Canterbury for a further four years until 2024.As part of the...