PGA Tour announces DraftKings as official betting partner

The PGA Tour has expanded its partnership with DraftKings making the sportsbook operator the event's first official betting partner.As part of the new multi-year...

MKF secures Miami Dolphins strategic partnership

The Miami Dolphins have secured a new strategic partnership with fantasy sports gaming platform Monkey Knife Fight (MKF), with the US firm looking to...

Pepsi replaces Coca-Cola as Philadelphia Eagles partner

The Philadelphia Eagles have signed a seven-year partnership with PepsiCo which will see the food, snack and beverage corporation become prevalent at Lincoln Financial...

Badminton Europe names Sportradar as official data partner

Badminton Europe (BEC) has signed a multi-year agreement with Sportradar that sees the firm become the official and exclusive data partner for the governing...

McLaren reunites with Gulf in multi-year partnership

McLaren has reunited with Gulf Oil International after announcing a multi-year strategic partnership with the lubricant firm, which covers McLaren Racing and its luxury...

Vodafone partnership leads British & Irish Lions into South Africa

The British & Irish Lions has revealed that Vodafone will be the team’s new lead partner for its upcoming 2021 Tour of South Africa.As...

Bristol City boosts online video solutions with StreamAMG expansion

Bristol City has expanded its partnership with StreamAMG after signing a new long term agreement with the online video solutions and OTT service provider.The...

AC Milan renews long-term Emirates partnership

AC Milan has strengthened its relationship with Emirates after agreeing a new three-year deal with the state-owned airline.As a result of the partnership, which...

Barcelona strikes new five-year Canon Medical deal

FC Barcelona has agreed a new deal with Canon Medical which will see the Japanese medical device company continue to be one of the...

British Masters extends Betfred partnership

UK-based bookmaker Betfred has agreed a new extension with the British Masters, continuing its title sponsorship for a further two years.The deal between the...