COVID-19 implications cost top clubs €751m in brand value
The cost of COVID-19 has severely affected the brand value of multiple football clubs with the top 50 teams losing a total of €751m...
Report: Esports sponsorship predicted to reach $615m in 2020
Much has been documented about esports’ rise in popularity, with many traditional sports fans turning to the sector, resulting in new competitions being created...
NHL delivers multi-year Little Caesars partnership
The NHL has strengthened its partner portfolio ahead of its season conclusion by naming Little Caesars as the official pizza delivery of the league....
Bournemouth partners with SecuTix to launch new ticketing system
AFC Bournemouth has announced a partnership with cloud-based ticketing solution SecuTix which will see the club introduce a new ticketing system for the start...
The esports report- Ferrari launches sim racing series and FaZe partners...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
PGA Tour announces DraftKings as official betting partner
The PGA Tour has expanded its partnership with DraftKings making the sportsbook operator the event's first official betting partner.As part of the new multi-year...
MKF secures Miami Dolphins strategic partnership
The Miami Dolphins have secured a new strategic partnership with fantasy sports gaming platform Monkey Knife Fight (MKF), with the US firm looking to...
Pepsi replaces Coca-Cola as Philadelphia Eagles partner
The Philadelphia Eagles have signed a seven-year partnership with PepsiCo which will see the food, snack and beverage corporation become prevalent at Lincoln Financial...
Badminton Europe names Sportradar as official data partner
Badminton Europe (BEC) has signed a multi-year agreement with Sportradar that sees the firm become the official and exclusive data partner for the governing...
McLaren reunites with Gulf in multi-year partnership
McLaren has reunited with Gulf Oil International after announcing a multi-year strategic partnership with the lubricant firm, which covers McLaren Racing and its luxury...