Atos continues Olympic partnership to 2024
Atos, a global specialist in digital transformation, has extended its longstanding partnership with the International Olympic Committee (IOC), through to 2024.Atos will extend its...
Gambling companies banned from sponsoring La Liga teams
New measures introduced by Spain’s Minister of Consumer Affairs, Alberto Garzón, will put an end to gambling companies sponsoring La Liga teams.The ruling, which...
UFC strengthens partnership with Parimatch
UFC, the world’s premier mixed martial arts organisation, and international betting and technology platform Parimatch have announced the renewal of their partnership that will...
Harfid scores Schalke 04 premium partnership
Schalke 04 has strengthened its relationship with construction and project management company Harfid by announcing that the firm will be the Bundesliga side’s premium...
Cricket legend Brett Lee becomes Sportsbet.io ambassador
Sportsbet.io has entered into cricket sponsorship after announcing that former Australian international Brett Lee will be the cryptocurrency sports betting website's new brand ambassador.Brett’s...
Serie A launches empty stadium virtual graphic solutions with ISG
Serie A has agreed a partnership with Interregional Sports Group (ISG) that will see the firm provide virtual graphic solutions for crowd-free stadiums across...
F1 enhances video distribution with M2A Media
Formula 1 has partnered with M2A Media to acquire, process and distribute the competition's live content to its global broadcasters and sports rights owners.As...
The PGA seals double deal with Titleist and FootJoy
The Professional Golfers’ Association (PGA) has extended its partnership with Acushnet-owned brands Titleist and FootJoy for a further three-years until 2023.As part of the...
Interbrand: How brands can win sports fans over behind closed doors
Geoff Miller, the associate director for brand consultancy Interbrand, writes for Insider Sport to discuss how brands can adapt to behind closed door events...
LFP strikes partnership with Betclic to become Ligue 1 betting partner
The Professional Football League (LFP) has agreed a three year partnership with Betclic which will see the online gambling firm become the official sports...