Tottenham ensures sponsorship success with AIA extension
Tottenham Hotspur has strengthened its existing partnership with AIA Group Limited (AIA) by confirming that the life insurers will remain an Official Partner until...
Dacia continues rugby commitment with Great Britain Lions
The Rugby Football League (RFL) has confirmed car manufacturer Dacia, as the principal partner for the return of the Great Britain Rugby League Lions, this summer.The...
Nissan becomes the driving force behind City Group sponsorships
Nissan has continued its current global partnership with City Football Group which will see the Japanese car manufacturer continue as the Official Automotive Partner...
Arsenal extends partnership with Chilean winery Santa Rita
Arsenal FC has deepened its partnership with Chilean winery Santa Rita, as the club continues its preseason tour of the United States.The renewal was confirmed...
The PGA Tour elevates fan engagement with DraftKings
The PGA Tour has united with DraftKings, to offer its first ever ‘Official Daily Fantasy Game’.The launch comes after DFS and sports betting operator DraftKings confirmed...
AS Roma enters cryptocurrency with Socios
Socios.com will launch AS Roma’s first ever fan token, after a partnership was announced between the fan engagement platform and the Italian Serie A...
Golden State Warriors strengthens retail presence with Fanatics
An exclusive partnership has been signed between sports retailer Fanatics and Six-time National Basketball Association (NBA) champions, the Golden State Warriors.According to reports in...
League Two contenders on board with Paddy Power kit campaign
Newport County has joined Huddersfield Town and Motherwell to become the third football club sponsored by Paddy Power, as part of the betting operator’s...
Budweiser drinks in new deals with La Liga and the...
Budweiser has announced new multi-year global partnerships with La Liga and the Premier league.
The new partnerships will activate across five continents and in more than...
“The best work with the best” – CEO Portnov on Tyson...
Iconic brand ambassadors have played a key role in the marketing campaigns of sports betting brand, Parimatch.The operator’s CEO, Sergey Portnov spoke to InsiderSport...