The PGA Tour elevates fan engagement with DraftKings
The PGA Tour has united with DraftKings, to offer its first ever ‘Official Daily Fantasy Game’.The launch comes after DFS and sports betting operator DraftKings confirmed...
AS Roma enters cryptocurrency with Socios
Socios.com will launch AS Roma’s first ever fan token, after a partnership was announced between the fan engagement platform and the Italian Serie A...
Golden State Warriors strengthens retail presence with Fanatics
An exclusive partnership has been signed between sports retailer Fanatics and Six-time National Basketball Association (NBA) champions, the Golden State Warriors.According to reports in...
League Two contenders on board with Paddy Power kit campaign
Newport County has joined Huddersfield Town and Motherwell to become the third football club sponsored by Paddy Power, as part of the betting operator’s...
Budweiser drinks in new deals with La Liga and the...
Budweiser has announced new multi-year global partnerships with La Liga and the Premier league.
The new partnerships will activate across five continents and in more than...
“The best work with the best” – CEO Portnov on Tyson...
Iconic brand ambassadors have played a key role in the marketing campaigns of sports betting brand, Parimatch.The operator’s CEO, Sergey Portnov spoke to InsiderSport...
Encore Boston Harbor backs The New York Racing Association
Encore Boston Harbor has united with The New York Racing Association (NYRA) for the 2019 meet at Saratoga Race Course.As part of the partnership, the group will benefit...
Pinnacle backs FC Copenhagen’s esports side
Pinnacle is continuing its expansion into esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg).Founded in 2017, NORTH is the rapidly expanding esports organisation formed...
LFC Women unveils new partnerships
Standard Chartered has been announced as the front-of-shirt sponsor for Liverpool FC Womens, with the football club also unveiling Joie as it’s newest principal...
Arsenal FC toasts new beer partner
Ahead of the new season, Arsenal has unveiled a new partnership with local company Camden Town Brewery, as it becomes the club's official beer partner...