Global Marketing Director Derek Sun on the shared values of OPPO...
Chinese mobile phone brand OPPO recently extended its partnership with La Liga champions, FC Barcelona, meaning it's now the longest running partnership between a...
Betway unites with PSG’s DOTA 2 esports team
PSG.LGD, the DOTA 2 esports team of French Ligue 1 champions PSG, has announced a new sponsorship with online bookmaker Betway.The six-figure agreement will see Betway branding...
Newcastle United signs MansionBet as UK betting partner
Online sports betting operator, MansionBet has been announced as the official UK betting partner of Newcastle United.The two-year deal, brokered by SEM Global, will...
The NBA strengthens digital partnership with Tencent
The National Basketball Association (NBA) is looking to deepen its engagement in China, extending its digital partnership with Tencent Holdings Limited.The exclusive official digital partnership, was...
Leyton Orient strengthens partnership with EnergyBet
Leyton Orient has strengthened its longstanding partnership with EnergyBet, as the club's Official Betting Partner.The relationship between the two has spanned four seasons and continues...
La Liga flying high with Iberia deal
Iberia and La Liga have signed a partnership which will see the Spanish airline company become the football league’s official regional partner in China...
EPL side Hammers home importance of internet security with Ivacy VPN
West Ham United has expanded its portfolio of partners, announcing Ivacy VPN as its Official VPN Partner.The partnership will allow the Hammers to place a focus on...
Paddy Power strikes sponsorship deal with Sol Campbell’s Silkmen
League Two side Macclesfield Town has become the latest club to sign up to Paddy Power's "Save Our Shirt" campaign.As part of the deal,...
Newcastle United strikes sleeve sponsorship deal with StormGain
Newcastle United FC has confirmed cryptocurrency investing and trading app, StormGain as the club's sleeve sponsor for the upcoming season.As part of the deal, the...
Paddy Power: Disruptive, creative and peaking audience engagement
It’s safe to say that over the years, Paddy Power (PP) has never shied away from controversial marketing ideas. Whether it was Floyd Mayweather’s...