Shiseido named as title sponsor for WTA finals
Japanese beauty company Shiseido has landed the titular sponsorship role for the 2019 Women's Tennis Association (WTA) final in Shenzhen, China.The season-ending tournament will...
Valencia unveils Sailun Tire as new sleeve sponsor
Valencia CF has announced Sailun Tire as its new sleeve sponsor for the upcoming season.
As part of the agreement, Valencia will seek utilise its...
FA contacts Huddersfield over new kit
A controversial ‘sash’ style sponsorship etched across the kit of Championship football club Huddersfield was met with dismay by the club’s fan-base, with the...
VBET’s Viktor Hoffmann on the prestige of partnering with Arsenal
InsiderSport spoke to Viktor Hoffmann Global Marketing Director at VBET, following the brand’s announcement that it had signed a new partnership with English Premiership...
Everton FC expands commercial partnerships
Premier League side Everton has expanded on its existing partnerships with Italian food giant Fratelli Beretta and multi-national company USM Holdings.Fratelli Beretta, which was...
EA Sports nets partnership with the European champions
Liverpool FC has signed a new multi-year deal with video-game developer Electronic Arts (EA), to become the club’s official football simulation game partner.As part...
MLB expresses interest in advertising patches
A recently released report by the Sports Business Journal (SBJ) revealed that Major League Baseball (MLB) has expressed considerable interest in selling ad patches...
Huddersfield kit unveiling met with fan disbelief
Huddersfield Town has released its Paddy Power sponsored ‘home kit’ for the 2019/20 Championship season and it hasn't gone down well with the club’s...
Cleveland Cavaliers strikes new partnership with UnitedCoin
The Cleveland Cavaliers and Cavs Legion GC (NBA2KL) have expanded into the cryptocurrency and blockchain sector, partnering with provider UnitedCoin.Not only will the partnership...
Liverpool drives onto the global stage with MG Motor
Liverpool FC has expanded its existing partnership with MG Motor to incorporate global markets.Having originally signed with the Merseyside club in 2016 as its...