Reading FC strikes shirt sponsorship deal with Casumo
English Championship side, Reading FC has confirmed online casino operator Casumo as its new front-of-shirt sponsor from the start of the 2019-20 season.As part of the...
FC Bayern pursues legal case against BMW
Bundesliga champion Bayern Munich is reportedly undertaking a legal case against car manufacturing giants BMW after negotiations relating to a proposed partnership between the two...
Norwich City inks ‘record-breaking’ deal with Dafabet
Norwich City has confirmed a ‘record-breaking partnership’ with Dafabet which will see the operator named as the Club’s Principal Club Partner and shirt sponsor.Under...
Nike and Paris Saint Germain announce long-term sponsorship extension
French football champion Paris Saint Germain (PSG) has agreed to a long-term sponsorship extension with sports giants Nike, which is anticipated to last right up until...
Google joins Tokyo 2020 sponsors
Google’s Japanese subsidiary has confirmed that it will be sponsoring next year’s Tokyo 2020 Olympic and Paralympic Games, set to pledge its support to...
Tokyo 2020 tops $3 billion in sponsorship revenue
Tokyo 2020 has broken all previous records for incoming sponsorship revenue having already earning up to three times more than any previous Olympics.The 2020...
MLS opens up sponsorship opportunities to betting operators
Betting operators will now be permitted to strike sponsorship deals with the Major League Soccer (MLS) after the league gave the go ahead to jersey...
UKGC addresses sponsorship links in 2018/19 Enforcement Report
As published in its second annual ‘Enforcement Report’, the UK Gambling Commission (UKGC) has developed an industry-wide overview on the efforts being made to...
Sheffield United secures historical USG sponsorship deal
Newly promoted Sheffield United unveiled its "largest-ever commercial transaction" in the club's history thanks to a new sponsorship deal with Australian headquartered global multi-asset...
Club Brugge strikes shirt sponsorship deal with Unibet
Belgian First Division A side Club Brugge has announced Unibet as its new shirt sponsor, after a successful sleeve sponsorship deal last season.Terms of...