Burnley FC elevates Asian presence with new shirt sponsor
English Premier League side Burnley FC is seeking to expand its Asian footprint, unveiling betting operator LoveBet as its new shirt sponsor.
The Asian betting...
Bayern Munich extends Procter & Gamble partnership
German Bundesliga champions, FC Bayern Munich has extended its partnership with worldwide consumer goods manufacturer Procter & Gamble.The cooperation for Germany, Austria and Switzerland comprises Procter...
Birmingham City FC scores ‘biggest sponsorship deal in over a decade’...
Birmingham City Football Club has confirmed that Ireland's largest independent bookmaker BoyleSports will become the clubs newest principal sponsorship partner.Signing a deal up until the end of the...
MLB’s Texas Rangers strikes new deal with Choctaw Casinos & Resorts
The Texas Rangers has strengthened its portfolio of partners, announcing a new deal with Choctaw Casinos & Resorts.The multi-year partnership includes significant branding at the new...
The NFL set to loosen restrictions on alcohol advertising
The NFL is reportedly close to loosening its restrictions on alcohol sponsorships for its teams and players, according to an email which was leaked...
Denilson lands role as Sportsbet.io brand ambassador
Brazilian World Cup winner Denilson has been announced as a brand ambassador of online sportsbook and casino operator, Sportsbet.io.
Having enjoyed an illustrious career, which saw...
BetUK.com becomes official partner of Premiership Rugby
Premiership Rugby has unveiled a multi-year deal for BetUK.com to become its new official betting partner.
The partnership, which has been agreed from the...
Carabao strikes deal for extension of EFL partnership
Carabao has announced the extension of its partnership with the EFL, which will see the Thai energy drinks brand continue as Official Title Sponsor...
Andrew Balding partners with Betway as new brand ambassador
Group 1 and Classic-winning trainer Andrew Balding has been chosen by Betway to offer his industry knowledge as part of a brand ambassador role for the...
Manchester City strengthens presence in China with JNC partnership
Continuing to strengthen its presence in China, English Premier League champions, Manchester City has announced a global multi-year partnership with JNC to become the Club’s Official...