Super League secures ‘biggest commercial deal ever’ with Betfred
Super League has confirmed that it had secured its 'biggest commercial deal ever' after adding a two-season extension to its partnership with Betfred.As part of...
New Zealand’s Vodafone Warriors teams up with Blank Esports
New Zealand rugby league side Vodafone Warriors has teamed up with Oceania Overwatch outfit Blank Esports which will see the esports team be rebranded...
Mastercard becomes first major official partner of Arsenal Women Football Club
Arsenal Women Football Club has announced a new partnership with Mastercard, that will see the card become the club's first major official partner for the...
‘Big 6’ Premier League clubs pass up huge stadium sponsorship opportunity
Leading clubs in the Premier League are not utilising stadium naming rights to their full potential, a report from Duff & Phelps has revealed.The...
Aston Villa announces Kappa as principal partner for next season
Ahead of the side's attempt to gain promotion back to English football's top tier, Aston Villa has confirmed Kappa as its principal partner for the...
Uber becomes primary sponsor of the 2019 Men’s Cricket World Cup
The International Cricket Council (ICC) has confirmed Uber as an official sponsor of the Men’s Cricket World Cup 2019.The partnership means that Uber will...
OPPO switches on new partnership with the French Tennis Federation
OPPO has agreed a new partnership with the French Tennis Federation (FFT), becoming a Premium Partner and the Official Smartphone of the world-renowned Roland-Garros...
FA to investigate Everton centre back’s role in betting promotion
Everton and Colombia centre back, Yerry Mina is the subject of an FA investigation following his part in a video promoting betting brand, Betjuego.Sky...
Vodafone strikes major new deal with Wasps
Premier League Rugby side, Wasps has announced a new deal with Vodafone, for the mobile technology giants to become its main club partner.As...
The UFC deepens commitment to Chinese market with Weibo
The UFC is seeking to strengthen engagement in the Chinese market, unveiling a newly signed strategic partnership with Weibo, China’s leading social media platform.The deal...